INTRODUCTION
Attention:
If your website isn’t ranking on Google, it’s not your fault it’s your keywords.
Interest:
Most businesses write content without knowing what people actually search for.
Here’s the twist… your customers are literally telling you what they want in Google.
Desire:
When you know how to do keyword research properly, you stop guessing and start attracting buyers.
Action:
Let’s uncover the exact system professionals use to find profitable keywords.
What Is Keyword Research?
Keyword research is the process of finding the exact words and phrases people type into Google when they are looking for your product or service.
It helps you:
- Rank higher
- Get the right visitors
- Increase sales
This is the foundation of all successful SEO and something we build into every SEO campaign.
Key Questions People Ask
1. How do beginners do keyword research?
Start with Google suggestions, “People Also Ask,” and free tools like Keyword Planner.
2. How many keywords should I use?
Use 1 main keyword and 3–5 supporting ones per page.
3. Do keywords really matter?
Yes, but intent matters more. You want keywords that show someone is ready to buy.
Step-by-Step: How to Do Keyword Research
1. Start With a Seed Keyword
This is your main topic, like:
- “leaflet printing”
- “SEO services”
- “hair salon marketing”
2. Use Google for Free Data
Type your keyword into Google and check:
- Auto-suggest
- “People Also Ask”
- “Searches related to…”
These are real searches from real people.
3. Use Free Tools
Use:
- Google Keyword Planner
- Ubersuggest
- AnswerThePublic
- Google Trends
This shows:
- Search volume
- Competition
- Seasonal trends
We combine this data with our content marketing strategy to find keywords that convert.
4. Check Competitors
Search your keyword and see:
- Who ranks
- What they talk about
- What words appear in their headings
If they rank, those keywords work.
5. Choose High-Intent Keywords
Look for phrases like:
- “best”
- “near me”
- “pricing”
- “services”
- “for small business”
These mean the person is ready to buy.
5 Benefits vs Pain Points
- Targeted traffic → no more random visitors
- Higher rankings → no more invisible website
- Buyer intent → no more time-wasters
- Long-term growth → no more ad dependency
- Better ROI → no more wasted marketing spend
Mistakes to Avoid
🚫 Chasing high-volume keywords
🚫 Ignoring long-tail keywords
🚫 Not checking competition
🚫 Forgetting local search
What most business owners don’t realise is…
their competitors already fixed these mistakes.
Best Keyword Strategy for Small Businesses
If you’re local or service-based:
- Use long-tail + location keywords
- Focus on buyer intent
- Create pages for each service
This is the core of our Local SEO system.
Final Thoughts + CTA
Keyword research turns your website from a digital brochure into a 24/7 sales machine.
👉 Ready to grow your business with SEO that actually works?
Contact Social Media Max today don’t wait, your competitors won’t.