INTRODUCTION (Attention + Interest)
Your website looks perfect.
Your content is strong.
But Google still isn’t ranking you.
Here’s the twist…
The problem may not be your content at all it’s something most business owners never check: crawl errors in Google Search Console.
What most business owners don’t realise is that even a few crawl errors can silently kill your SEO, block Google from seeing your pages, and hand your rankings to competitors without you noticing.
And the #1 mistake?
Ignoring Google Search Console warnings because they “sound technical”.
If you wait, your competitor might already be fixing these errors and climbing past you in search results.
Let’s break it down simply 👇
What Are Crawl Errors in Google Search Console?
Crawl errors happen when Googlebot tries to access your website but fails.
In simple terms:
👉 Google wants to read your page
👉 But something blocks it
👉 So your page doesn’t get indexed or ranked
Common crawl error types include:
- 404 errors (page not found)
- Server errors (5xx)
- Blocked by robots.txt
- Redirect errors
- Soft 404s
If Google can’t crawl a page, it cannot rank it no matter how good your content is.
This is why technical SEO audits (like those offered by Social Media Max SEO services) are essential for growth.
Key Questions People Ask About Crawl Errors
❓ Are crawl errors bad for SEO?
Yes ignored crawl errors reduce indexation, waste crawl budget, and weaken authority.
❓ Why does Google Search Console show crawl errors?
Usually due to:
- Deleted pages
- Broken internal links
- Hosting/server issues
- Incorrect redirects
❓ How long does it take Google to fix crawl errors?
Once fixed, Google may re-crawl within a few days to a few weeks, depending on site authority.
❓ Should I fix all crawl errors?
Not all but important pages must be error-free, especially service, product, and blog pages.
How to Fix Crawl Errors in Google Search Console (Step-by-Step)
🔧 Step 1: Open Google Search Console
Go to Pages → Indexing → Crawl Errors
🔧 Step 2: Prioritise High-Value Pages
Fix errors on:
- Service pages
- Blog posts with traffic
- Landing pages
(This is where SEO strategy matters not just fixes.)
🔧 Step 3: Fix Common Errors
| Error Type | Fix |
|---|---|
| 404 Page | Redirect to relevant page |
| Server Error | Contact hosting provider |
| Blocked URL | Update robots.txt |
| Redirect Loop | Correct redirect chain |
🔧 Step 4: Validate Fix in Search Console
Click “Validate Fix” to notify Google.
This is exactly how professional SEO agencies like Social Media Max protect rankings proactively.
H2: 5 Benefits vs Pain Points (FAB + Loss Aversion)
- Benefit: Faster indexing → Pain Point: Pages stuck invisible
- Benefit: Higher rankings → Pain Point: Competitors outranking you
- Benefit: Better crawl budget → Pain Point: Google ignoring key pages
- Benefit: Strong SEO foundation → Pain Point: Traffic drops without warning
- Benefit: Long-term growth → Pain Point: Paying for ads unnecessarily
Ignoring crawl errors doesn’t save time it costs you traffic, leads, and trust.
Secrets Your Competitors Don’t Want You to Know
Here’s the truth:
Most websites never fix crawl errors properly.
They either:
- Fix random pages
- Ignore warnings
- Or rely on guesswork
Smart competitors do this instead:
✔ Monthly technical SEO audits
✔ Crawl budget optimisation
✔ Strategic redirects
✔ Clean site architecture
This is why brands using professional SEO services consistently outrank DIY websites.
(You’ll see this approach used across Social Media Max’s digital marketing strategy.)
Mistakes to Avoid When Fixing Crawl Errors
🚫 Deleting URLs without redirects
🚫 Blocking important pages accidentally
🚫 Fixing low-priority pages first
🚫 Ignoring internal linking issues
🚫 Assuming “Google will fix it automatically”
Authority websites don’t guess they audit.
How to Choose the Best Fix Strategy
Ask yourself:
- Is this page important for sales or SEO?
- Does it have backlinks or traffic?
- Can it be redirected or improved?
If you’re unsure, this is where expert SEO guidance makes the difference between growth and decline.
👉 Learn more about SEO optimisation services on Social Media Max.
Final Thoughts + Call to Action
Before:
Your pages exist, but Google can’t see them.
After:
Your site is crawlable, indexable, and ranking while competitors fall behind.
The bridge?
👉 Fixing crawl errors the right way now, not later.
Ready to grow your business with professional SEO?
👉 Contact Social Media Max today for a full technical SEO audit.
Don’t wait your competitors won’t.