Starting a PPC (Pay-Per-Click) campaign can be exciting, but knowing how much to spend is a common challenge. You don’t want to overspend and waste money, but spending too little might not give you good results. Here’s how to set the right budget for your first PPC campaign!
1. Understand Your Goals
Before deciding on a budget, ask yourself:
✅ Are you looking for brand awareness or direct sales?
✅ How much is a new lead or customer worth to you?
✅ What’s your expected ROI (Return on Investment)?
For example, if you’re selling a product for $50 and expect a conversion rate of 5%, you’ll need to spend wisely to make a profit.
2. Start Small and Test
If this is your first PPC campaign, don’t go all in right away.
💡 Recommended starting budget:
🔹 Google Ads: $10 – $50 per day
🔹 Facebook Ads: $5 – $20 per day
This lets you test different keywords, audiences, and ad creatives without burning through your budget too quickly.
3. Research Your Cost-Per-Click (CPC)
Different industries have different CPC rates.
🔹 Low CPC (under $1 per click) – E-commerce, blogs, lifestyle brands
🔹 Medium CPC ($1–$5 per click) – Local businesses, SaaS, coaching services
🔹 High CPC ($5+ per click) – Legal, insurance, finance, healthcare
✅ Fix: Use Google Keyword Planner or Facebook Ads Manager to check how much your keywords cost per click before setting a budget.
4. Calculate Your Daily and Monthly Budget
Here’s a simple formula to decide your budget:
📌 Daily budget = (Total budget ÷ number of days running the campaign)
Example: If your total budget is $500 and you want to run the campaign for 30 days, your daily budget should be around $16 per day.
5. Optimize as You Go
PPC is all about testing and adjusting.
✅ Start with a small budget
✅ Track performance using Google Analytics & Facebook Insights
✅ Optimize underperforming ads and scale winning ones
Final Thoughts
For your first PPC campaign, start with a small budget, test different strategies, and scale up once you see positive results. With the right approach, even a small budget can bring great ROI!
Need Help Setting Up Your PPC Campaign?
At Social Media Max, we help businesses run high-performing PPC campaigns without wasting money. Call 0161 399 3517 or email Syed_66@hotmail.com to get started today!