When it comes to improving your website’s SEO, you have two main types of keywords to choose from: trending keywords and evergreen keywords. Both are useful, but they work in different ways. Let’s break down what they are and how you can use them.
What Are Trending Keywords?
Trending keywords are phrases that are popular right now. They are often tied to current events, news, or seasonal topics. For example, if a new movie is released, people might search for its name.
Trending keywords can bring a lot of traffic to your website quickly. They are great for:
- Blog posts about current events
- Seasonal promotions or sales
- Social media posts tied to popular topics
What Are Evergreen Keywords?
Evergreen keywords are words that are always relevant, no matter the time of year. They focus on topics that don’t change, like “how to save money” or “how to bake a cake.”
Evergreen keywords are good for:
- Blog posts that keep bringing traffic over time
- Service pages on your website that stay useful
- Long-term SEO strategies
At Social Media Max, we can help you optimize your website with both types of keywords to boost your visibility.
Comparing the Two
| Trending Keywords | Evergreen Keywords |
|---|---|
| Bring quick traffic | Bring steady, long-term traffic |
| Related to current events | Always relevant |
| Change over time | Stay the same over time |
If you’re running Pay-Per-Click campaigns or a special promotion, trending keywords are a great choice. For consistent, long-term results, evergreen keywords are the way to go.
Which One Should You Use?
The best strategy is to use both!
- Trending keywords will help you grab attention right now.
- Evergreen keywords will keep bringing people to your website over time.
For example, you can write posts like “Top SEO Trends for 2025” (trending) and “How to Improve SEO for Your Website” (evergreen).
Start Using Keywords Effectively
Both types of keywords are important for growing your online presence. At Social Media Max, we can help you create the perfect mix of trending and evergreen keywords for your website.
Contact us today to learn more about our content writing services. Let’s work together to grow your business! Call us at 0161 399 3517 or email Syed_66@hotmail.com