When customers pick up your menu, the paper quality instantly communicates how professional your brand is. A flimsy menu feels cheap. A sturdy, smooth menu feels premium.
But with so many options 150gsm, 170gsm, 250gsm, laminated, uncoated which GSM is actually best for menus?
This guide breaks it down in simple, practical language so you can choose the perfect menu paper for restaurants, cafés, takeaways, bars, and pubs.
What Is GSM in Printing?
GSM (grams per square metre) measures the thickness and weight of paper.
Higher GSM = thicker, stronger, and more durable.
Common printing categories:
- 130–170gsm: lightweight but decent quality
- 200–250gsm: sturdier, more premium
- 300+ gsm: thick card stock
Menus fall somewhere in the middle depending on how they’ll be used.
What GSM Is Good for Menus? (Short Answer)
⭐ Best GSM for standard menus: 170gsm – 250gsm
Strong, smooth, professional feel without being too heavy.
⭐ Best GSM for takeaway menus:
130gsm – 170gsm (folded or flat)
These are cost-effective for mass distribution.
⭐ Best GSM for reusable dine-in menus:
250gsm + matt or gloss lamination
This makes them waterproof, wipeable, and long-lasting.
You can explore durable menu printing options at Social Media Max, especially if you’re designing takeaway menus where GSM matters for both cost and feel.
Link: https://socialmediamax.co.uk/product/takeaway-menu-printing/
Key Questions People Ask About Menu GSM
1. Is 170gsm good for menus?
Yes, 170gsm is the UK’s most popular choice for takeaway and dine-in menus because it’s thick enough to feel quality but still folds neatly.
2. Is 300gsm card too thick for menus?
For a normal menu, yes 300gsm feels like a postcard.
But if you’re creating rigid, single-sheet menus, it can work.
3. What GSM are waterproof menus?
Most waterproof menus use 200–250gsm with matt lamination, making them wipe-clean and tear-resistant.
4. What GSM is used for luxury restaurant menus?
High-end restaurants often choose 250gsm with soft-touch or velvet lamination to create a premium texture.
Comparing Popular GSM Options for Menus (Simple Table)
| GSM | Thickness | Best For | Notes |
|---|---|---|---|
| 130gsm | Light | Takeaway menus | Cheap, foldable, great for bulk |
| 150gsm | Medium light | Handout menus | Slightly stronger |
| 170gsm | Medium | Most menus | Professional feel |
| 200gsm | Thick | Dine-in menus | Strong and long-lasting |
| 250gsm | Heavier card | Premium menus | Works great with lamination |
Common Mistakes to Avoid When Choosing Menu GSM
❌ Choosing paper that’s too thin
Menus crease, tear, and look cheap.
❌ Skipping lamination for dine-in menus
Without lamination, spills and grease ruin the paper quickly.
❌ Using glossy paper for text-heavy menus
Gloss can cause glare and make reading difficult.
❌ Ignoring how often the menu will be used
Heavily handled menus require higher GSM + lamination.
Expert Tips for Choosing the Perfect Menu Paper
- If your menu will be handled often: Use 200–250gsm + matt lamination
- If you need budget-friendly takeaway menus: 130–170gsm
- If you want a premium feel: Soft-touch laminated 250gsm
- If your menu is folded: Stay between 150–200gsm for clean folding
How to Choose the Best GSM for Your Menu
Think about:
✔ Usage Frequency
More handling = heavier GSM.
✔ Style of Menu
Flat sheet, folded, booklet, or table-top.
✔ Brand Image
Premium restaurants need thicker, elegant materials.
✔ Budget
Higher GSM costs more—but lasts longer.
For reliable and professional menu printing, especially takeaway menu printing, you can check out Social Media Max’s menu printing options. They offer various paper weights and finishes, depending on your style and budget.
Final Thoughts
Choosing the right GSM can completely change how customers perceive your restaurant. A sturdier, smoother menu not only lasts longer it also elevates your brand’s value.
If you want beautifully printed menus that match your brand style, explore high-quality takeaway menu printing options here:
👉 Social Media Max – Takeaway Menu Printing
https://socialmediamax.co.uk/product/takeaway-menu-printing/