Introduction
Most small businesses know they need flyers but very few know which type of flyer actually works best for their campaign. This confusion leads to wasted money, oversized designs, poor paper choices, or using the wrong format entirely.
If you’ve ever wondered whether to choose A6, A5, folded, premium, or budget flyers, this guide simplifies everything for you. We’ll explain the three main types of flyers used in UK printing, when to use them, and how to choose the right one for your marketing goals.
By the end, you’ll know exactly what to order, and what will get you the best results.
What Are the Three Types of Flyers in Printing?
In professional printing, flyers are typically categorised into three main types:
1. Promotional Flyers (A6 or A5)
These are small, fast, and affordable flyers used for mass marketing.
Perfect for:
- Takeaways
- Salons
- Deals and discounts
- Local promotions
- Door-to-door campaigns
2. Corporate or Premium Flyers (A5 or A4)
Printed on thicker material with cleaner designs.
Perfect for:
- Real estate listings
- Events
- Business launches
- Product brochures
- High-end services
3. Folded Flyers / Leaflets (DL, A5, A4 folded)
Give you more space for detailed information.
Perfect for:
- Menus
- Price lists
- Services breakdown
- Travel brochures
- Event programmes
These three categories cover almost every flyer style used across the UK.
Key Questions People Ask
Are flyers and leaflets the same?
Not exactly. Flyers are usually single-sheet promos, while leaflets can be folded and more detailed. Social Media Max offers both options on their Flyers & Leaflets page.
Which flyer type is best for marketing?
For quick promotions: A6 promotional flyers
For standard awareness: A5 flyers
For menus or detailed info: folded flyers
What paper should I choose for flyers?
- 130–170gsm: best for bulk promotions
- 250gsm: perfect for premium branding
Do bigger flyers perform better?
Not always. A6 flyers are perfect for fast, low-cost advertising. A5 is the most balanced, while folded formats are best for information-heavy content.
Are flyer prints expensive?
No. Flyers are one of the most affordable marketing materials. You can check quantities and pricing options easily on Social Media Max’s flyer printing page.
Pricing, Comparison, and Benefits of Each Flyer Type
Here is a simple breakdown comparing the three types:
| Flyer Type | Best For | Paper Range | Advantages | Benefits |
|---|---|---|---|---|
| Promotional Flyers | Quick offers, local marketing | 130–170gsm | Cheap, fast, mass-ready | Increases footfall and awareness |
| Premium Flyers | Corporate branding, property, events | 170–350gsm | Professional look | Higher trust and brand value |
| Folded Flyers | Menus, service lists | 130–250gsm | More space | Flexible, detailed communication |
Using the FAB method:
- Feature: Specific size and paper options
- Advantage: Custom fit for your brand
- Benefit: Better response rates and conversions
Mistakes to Avoid
Using the wrong flyer type for your industry
A takeaway should not use premium heavy cardstock; a luxury salon should not use thin paper.
Cluttered designs
Flyers should communicate in seconds. Simplicity sells.
Ignoring printing specs
Bleed, margins, and resolution matter. Poor print equals poor response.
Forgetting a call to action
Always tell the customer what to do next call, visit, order, book, scan.
Printing too few flyers
Many businesses underestimate quantity.
Small campaigns need 500–1000.
Larger areas need 2000–5000.
How to Choose the Best Flyer Type
1. Start with your goal
Promote a discount? Go with A6.
Announce a service? A5.
Share lots of info? Folded.
2. Match paper with your brand level
Budget brands → 130gsm
Professional brands → 170gsm–250gsm
3. Consider distribution
Door drops need lightweight paper.
Handouts at events can be premium.
4. Order from a trusted printer
A reliable UK provider like Social Media Max offers all flyer types, including A5, A6, and folded options. You can explore material choices and order directly from their Flyers & Leaflets page for the best results.
Final Thoughts
Flyers remain one of the most effective and affordable marketing tools for UK businesses. Whether you need promotional, premium, or folded flyers, choosing the right type can significantly boost your visibility, engagement, and sales.
If you want your flyers printed professionally, check the available options on Social Media Max’s Flyers & Leaflets section and get fast delivery anywhere in the UK. You can also request guidance to choose the perfect flyer for your next campaign.