Introduction Why This Matters
Designing brochures isn’t just “graphic work.”
It’s strategic communication a tool that:
- attracts attention,
- builds trust, and
- helps sell products or services before any conversation starts.
And here’s the real secret most designers don’t tell their clients:
👉 Clients don’t pay for time they pay for results.
So your price shouldn’t be about hours spent, but value delivered.
What a 4-Page Brochure Includes
Before we talk pricing, here’s what a standard 4-page brochure typically involves:
✔︎ Front cover design
✔︎ Inside spread (2 pages of content)
✔︎ Back cover design
✔︎ Layout + typography
✔︎ Image placement & editing
✔︎ Print-ready file preparation (bleeds, CMYK, DPI checks)
These elements all contribute to your professional value.
Pricing Models You Can Use
There are three main ways to charge:
1️⃣ Flat Project Fee
✔︎ Best for fixed-scope work
✔︎ Easy for clients to understand
2️⃣ Value-Based Pricing
✔︎ Based on expected impact
✔︎ You charge more because client sees business value
3️⃣ Hourly Rate
✔︎ Good for open-ended revisions
✔︎ Be wary clients often focus on hours, not value
Recommended Price Ranges (UK / Freelance Context)
| Client Type | Experience Level | Typical Charge (4-Page Brochure) |
|---|---|---|
| Junior Designer | 1-2 years | £120 – £250 |
| Mid-Level Designer | 2-5 years | £250 – £450 |
| Experienced / Agency | 5+ years | £450 – £900+ |
| Value-Based / Strategy-Led | Expert | £900 – £1,800+ |
💡 These are guidelines, not strict rules. Your pricing should align with your confidence, portfolio, and client results.
What’s Usually Included at Different Price Levels
🟡 £120–£250
✔︎ Basic layout
✔︎ Client supplies text + images
❌ Limited revisions
❌ No print setup checks
🟠 £250–£450
✔︎ Full layout + design
✔︎ Some image enhancement
✔︎ Print-ready files included
✔︎ 2–3 rounds of revisions
🔵 £450–£900+
✔︎ Strategy + messaging support
✔︎ Professional typography
✔︎ Custom infographic elements
✔︎ High-quality print prep + proofing
✔︎ 3–5 revisions
⭐ £900–£1,800+
✔︎ Brand strategy integration
✔︎ Conversion-focused messaging
✔︎ Buyer psychology optimisation
✔︎ Print consulting + production management
Add-Ons You Can Charge Extra For
Don’t underestimate these:
✔︎ Copywriting
✔︎ Stock images
✔︎ Illustration or icons
✔︎ Brand guideline integration
✔︎ Print management
✔︎ Rush delivery
Each add-on is an opportunity to increase your average invoice without discounting your core fee.
Pricing Psychology Tips (Pro Techniques)
🔹 Anchor pricing – show 3 price options (Good / Better / Best)
🔹 Scarcity – “Only 2 new brochure design slots this month”
🔹 Social Proof – “Trusted by 50+ local business owners”
🔹 Loss Aversion – “A cheap brochure can cost you customers”
These techniques increase conversions without being pushy.
Sample Pricing Table (Client-Facing)
| Package | Description | Price |
|---|---|---|
| Starter Brochure | Layout + print-ready | £299 |
| Professional Brochure | Design + revisions + print prep | £499 |
| Premium Brand Brochure | Strategy + Copy + Print support | £899 |