Introduction: Why Most Designers Undercharge (And Regret It)
Let’s start with a hard truth.
👉 Most designers undercharge for brochure design.
Not because their work isn’t good but because they don’t know how to price value, only time.
What most business owners (and even designers) don’t realise is this:
A 4-page brochure isn’t “just design” it’s a sales tool, a brand ambassador, and often the first impression of a business.
Here’s the twist…
The wrong price doesn’t just hurt your income it attracts the wrong clients.
And if you wait too long to fix your pricing, your competitor already has.
What Does “Charging for a 4 Page Brochure” Actually Mean?
Charging for a 4-page brochure means pricing the strategy, design, layout, and print-ready preparation not just moving text around.
A typical 4-page brochure includes:
- Front cover design
- Two inner pages (core content)
- Back cover (CTA + contact info)
- Typography & layout
- Image placement
- Print-ready setup (CMYK, bleed, margins)
People also ask:
- How much should I charge for brochure design?
- Is brochure pricing per page or per project?
- What’s the average brochure design cost in the UK?
Let’s break it down clearly.
Key Questions People Ask About 4 Page Brochure Pricing
1. How much should I charge for a 4 page brochure?
In the UK market, a realistic price range is:
- £150 – £300 → Basic freelance level
- £300 – £600 → Professional designer
- £600 – £1,200+ → Agency / strategy-led design
The price depends on experience, strategy, and business impact not just design skill.
2. Should I charge per page or per project?
Always per project.
Charging per page:
❌ Encourages micromanagement
❌ Devalues strategy
❌ Focuses on quantity, not results
Professional designers (like those at Social Media Max) price brochures as conversion assets, not page counts.
3. Does print setup cost extra?
It should unless you bundle it.
Print-ready setup includes:
- Bleed & crop marks
- Correct colour mode
- Image resolution checks
Skipping this step causes reprints, complaints, and lost trust.
4. Why do agencies charge more than freelancers?
Because agencies include:
- Brand consistency
- Buyer psychology
- Proven layout structures
- Print consultation
That’s authority + social proof in action.
How Much to Charge: Pricing Breakdown
| Feature | Advantage | Benefit |
|---|---|---|
| Strategic layout | Clear message flow | Higher engagement |
| Professional typography | Easy reading | Builds trust |
| Print-ready files | No errors | Saves money |
| Clear CTA placement | Strong action | More leads |
Typical Pricing Table
| Level | What’s Included | Price |
|---|---|---|
| Starter | Layout only | £199 – £299 |
| Professional | Design + revisions | £399 – £599 |
| Premium | Strategy + copy + print setup | £799 – £1,200+ |
Here’s the secret your competitors won’t tell you:
💡 Clients don’t mind paying more when they understand the outcome.
5 Benefits vs Pain Points
- Clear pricing → Avoids low-quality clients
- Value-based fees → Stops burnout
- Bundled services → Prevents scope creep
- Professional positioning → Builds authority
- Print-ready delivery → Avoids costly mistakes
Loss aversion matters here:
A cheap brochure can cost the client real customers and cost you credibility.
The #1 Mistake Designers Make (And How to Fix It)
Mistake: Charging based on hours
Clients don’t care how long it took.
They care about:
- Results
- Clarity
- Professionalism
Expert Tip
Package your brochure services the way Social Media Max packages print and design solutions clear tiers, clear outcomes, no confusion.
Add scarcity:
“I only take on 3 brochure projects per month to maintain quality.”
That alone increases perceived value.
How to Choose the Right Price for Your 4 Page Brochure
Ask yourself:
- Is this brochure for awareness or sales?
- Does it support a larger marketing campaign?
- Will it be printed, posted, or handed out?
- Am I including strategy or just layout?
If you’re offering more than visuals charge accordingly.
Many designers increase their average project value by bundling brochures with:
- Leaflet design
- Business cards
- Print management
(Exactly how Social Media Max print services approach it.)
Final Thoughts: Before vs After Pricing
Before
- Low prices
- Difficult clients
- Endless revisions
After
- Confident pricing
- Respectful clients
- Profitable projects
Final CTA
If you want to price brochures confidently and professionally or need expert help designing a high-converting 4-page brochure:
👉 Contact Social Media Max
👉 Request a brochure design quote
👉 Follow Social Media Max for pricing & print marketing tips
Because if you don’t position your value properly someone else will.