Introduction The Fear Behind Matte Printing
Let’s be honest.
One question stops many businesses from choosing matte prints:
👉 “Will it fade quickly?”
Here’s the twist most people don’t realise:
💡 Matte prints don’t fade easily poor printing does.
And while you’re hesitating, your competitor might already be using matte finishes to look more premium and professional.
What Does “Matte Print Fading” Actually Mean?
Matte prints use the same inks as glossy prints.
The difference is the finish, not the ink.
Matte printing:
- Reduces glare
- Feels smooth and premium
- Absorbs light instead of reflecting it
Fading depends on:
✔ Ink quality
✔ Paper GSM
✔ Lamination
✔ Exposure to sunlight
Not the matte finish itself.
Key Questions People Ask About Matte Prints
1. Do matte prints fade faster than glossy?
👉 No, not when printed professionally.
With quality inks and proper lamination, matte prints last just as long as glossy ones.
Poor-quality matte prints fade faster because:
❌ Cheap inks
❌ Thin paper
❌ No protective coating
2. Does matte lamination protect prints?
Yes — matte lamination actually adds protection.
It:
✔ Prevents smudging
✔ Reduces wear and tear
✔ Protects ink from UV exposure
This taps into loss aversion protection prevents future replacement costs.
3. Are matte business cards durable?
Absolutely.
In fact, matte business cards:
✔ Show fewer fingerprints
✔ Look cleaner for longer
✔ Feel more premium
That’s why professionals prefer them.
Matte vs Glossy Prints
| Feature | Matte Finish | Business Benefit |
|---|---|---|
| Low glare | Easy to read | Better first impression |
| Smooth texture | Premium feel | Higher perceived value |
| Lamination | Ink protection | Longer lifespan |
| Clean look | Fewer smudges | Professional branding |
Feature → Advantage → Benefit
Matte lamination → Ink protection → Prints last longer
5 Benefits & Pain Points
- Matte lamination → avoids fading
- Premium paper → avoids dull colours
- Quality ink → avoids reprinting costs
- Professional finish → avoids cheap look
- Proper storage → avoids sun damage
Matte doesn’t fail cheap printing does.
Secrets Your Competitors Don’t Want You to Know
- Sunlight fades all prints — matte or glossy
UV exposure matters more than finish. - Paper GSM matters more than finish
Thicker paper protects ink better. - Professional printers use fade-resistant inks
That’s the real difference.
If you want matte prints that actually last, professional printing is non-negotiable.
Explore high-quality matte business card printing by Social Media Max here:
👉 https://socialmediamax.co.uk/product/business-cards/
If you wait, your competitor might already be handing out better cards.
Mistakes to Avoid With Matte Prints
❌ Choosing cheap paper
❌ Skipping lamination
❌ Storing prints in sunlight
❌ Using low-quality printers
❌ Assuming all matte prints are equal
These mistakes quietly reduce print life.
How to Make Matte Prints Last Longer
✔ Choose 350gsm or thicker paper
✔ Always add matte lamination
✔ Use professional printing services
✔ Store away from direct sunlight
When done right, matte prints stay sharp, clean, and professional for years.
Final Thoughts + Call to Action
Before
- Worried matte prints fade
- Afraid to choose premium finish
- Settling for glossy by default
After
- Confident in matte durability
- Premium professional branding
- Prints that last and impress
👉 Ready for long-lasting, professional matte prints?
👉 Order premium matte business cards from Social Media Max today:
👉 https://socialmediamax.co.uk/product/business-cards/
Don’t wait your competitors won’t.