INTRODUCTION
If you’re ordering custom apparel, one question matters more than most:
What printing method does Custom Ink use?
Because here’s the twist
The printing method directly affects:
- Durability
- Colour vibrancy
- Fabric feel
- Overall quality
And what most buyers don’t realise is this:
Companies don’t use just one printing method. They choose based on your order size, design, and garment type.
Let’s break it down clearly.
What Is Custom Ink?
Custom Ink is a US-based custom apparel and promotional products company that prints T-shirts, hoodies, uniforms, and branded merchandise.
They serve:
- Schools
- Sports teams
- Corporate events
- Fundraisers
- Small businesses
And they use multiple printing methods depending on your order.
Main Printing Methods Custom Ink Uses
1️⃣ Screen Printing (Most Common Method)
This is their primary printing method for bulk orders.
How it works:
Ink is pushed through a mesh stencil onto the fabric layer by layer.
✔ Best for: Large orders
✔ Excellent colour vibrancy
✔ Very durable
✔ Cost-effective per unit
If you’re ordering 50+ shirts with a simple design, screen printing is typically used.
2️⃣ Direct-to-Garment (DTG) Printing
For smaller runs or highly detailed designs, DTG is often used.
How it works:
A specialised printer applies ink directly onto the fabric (like a large inkjet printer).
✔ Best for: Small orders
✔ Full-colour artwork
✔ Detailed graphics
✔ No minimum colour limitations
DTG allows gradients, photos, and complex designs that screen printing may struggle with.
3️⃣ Embroidery
For polos, hats, and corporate wear, embroidery is commonly used.
✔ Premium look
✔ Long-lasting finish
✔ Professional appearance
This is often chosen for:
- Company uniforms
- Executive apparel
- Branded caps
Embroidery signals higher perceived value.
4️⃣ Heat Transfer / Speciality Printing
For certain items or speciality finishes (metallic, glow, etc.), heat transfer methods may be used.
Less common but effective for niche needs.
Screen Printing vs DTG – Quick Comparison
| Feature | Screen Printing | DTG Printing |
|---|---|---|
| Best for | Large orders | Small runs |
| Colour Detail | Limited per screen | Unlimited |
| Cost per unit | Lower in bulk | Higher per unit |
| Feel on fabric | Slightly thicker | Softer finish |
| Durability | Very durable | Good durability |
The Secret Most Buyers Don’t Realise
The printing method isn’t just about technology.
It’s about:
- Your artwork
- Order quantity
- Garment type
- Budget
If you upload a simple 1-colour logo for 100 shirts → Screen printing.
If you upload a photo for 10 shirts → DTG.
That’s how the decision is usually made.
Is Custom Ink Good Quality?
Generally, yes, especially for screen printing and embroidery.
But quality also depends on:
- Garment selection
- Design preparation
- Colour accuracy expectations
Always request proofs and understand which printing method will be used before ordering.
Mistakes to Avoid When Ordering Custom Apparel
❌ Not asking which printing method will be used
❌ Uploading low-resolution artwork
❌ Choosing DTG for large bulk orders (costly mistake)
❌ Ignoring fabric compatibility
Professional tip: Ask for fabric samples if quality matters for your brand image.
Final Thoughts: Printing Method Matters More Than You Think
Before:
You choose based only on price.
After:
You choose based on durability, quality, and long-term brand perception.
That’s the difference between average merchandise and professional branding.
If you’re investing in custom apparel for your business, make sure you understand:
- The method
- The materials
- The finish
Because once printed, it can’t be undone.