INTRODUCTION Why Frame Size Impacts Perception
You’ve designed the perfect poster.
Vibrant colours, bold fonts, the perfect layout. ✅
Now, you’re thinking about framing it.
Here’s the twist: choosing the wrong frame can ruin the visual impact of your poster, even if the design is flawless.
Most business owners assume the frame should exactly match the poster.
But smart marketers and designers know there’s a secret: leaving some space around your poster enhances visibility, readability, and perceived value.
Let’s break it down.
Should the Frame Be Bigger Than the Poster?
Short answer:
Yes, usually slightly bigger is better.
Here’s why:
- A slightly larger frame allows for matting or a border, which makes your poster look professional.
- It prevents the poster from appearing “cramped” or overwhelming.
- It enhances visual hierarchy the eye naturally focuses on the poster content first.
Rule of thumb:
- Add 2–5 cm of extra space on each side if you plan to use a mat.
- If no mat, you can use a snug frame, but a slight gap still looks cleaner.
The Role of a Mat
Matting is the border between the poster and the frame.
Benefits:
- Adds depth → Makes the poster pop
- Protects edges → Avoids curling or damage
- Enhances focus → Draws attention to central content
- Creates a premium look → Increases perceived value
For example:
| Poster Size | Mat + Frame Recommendation |
|---|---|
| A5 | Frame 20 × 28 cm with 1–2 cm mat |
| A4 | Frame 25 × 35 cm with 2–3 cm mat |
| A3 | Frame 35 × 45 cm with 2–5 cm mat |
| A2 | Frame 50 × 65 cm with 5 cm mat |
| A1 | Custom frame with matting for depth |
Common Mistakes Businesses Make
🚫 Using a frame the same size as the poster can look cheap or cramped.
🚫 No matting at all poster edges appear unfinished.
🚫 Oversized frame draws attention away from the poster content.
🚫 Cheap frame materials undermines perceived quality.
Smart marketers know presentation influences perception. A slightly larger frame adds authority and professionalism.
5 Benefits of Framing Posters Correctly
- Enhanced Visibility → Better viewer focus
- Professional Appearance → Builds trust
- Protection → Extends poster lifespan
- Brand Authority → Signals quality and attention to detail
- Higher Engagement → Increases perceived importance of your message
Loss aversion insight: If your competitor’s framed poster looks premium, your unframed or poorly framed poster may seem less credible even if the content is better.
Before vs After
Before: Poster in a frame that matches exactly → Looks cramped, less professional.
After: Poster framed slightly larger with mat → Clean, eye-catching, premium appearance.
Sometimes, small changes in frame size can double the visual impact.
Final Thoughts
Should the frame be bigger than the poster?
✅ Slightly larger is ideal allows for matting, improves focus, and enhances professional appearance.
- Add 2–5 cm around the poster if using a mat
- Ensure frame proportions match poster orientation
- Don’t oversize it can distract
The right frame size can turn a good poster into a great marketing tool.
👉 Ready to make your posters stand out with professional framing?
Contact Social Media Max today.
Don’t wait your competitors won’t.