Introduction
You’ve designed your roller banner.
The colours look great.
The logo is sharp.
The message sounds strong.
But here’s the twist
If your font size is wrong, none of it matters.
What most business owners don’t realise is this people view roller banners from 2 to 5 metres away. If your text is too small, it becomes invisible.
And invisible marketing doesn’t sell.
If you wait to fix it, your competitor’s clearer banner will win the attention and the lead.
Let’s break down the exact font sizes you should use.
What Size Font for Roller Banner? (Simple Rule)
The general rule:
For every 1 metre of viewing distance, use at least 10mm letter height.
Since most roller banners are viewed from 2–5 metres away, your key text must be large and bold.
Here’s a practical UK exhibition guide:
| Banner Element | Recommended Font Size |
|---|---|
| Main Headline | 150–250pt |
| Subheading | 80–120pt |
| Bullet Points | 40–60pt |
| Contact Details | 30–50pt |
If your headline is below 120pt on a full-size banner, it’s probably too small.
Why Font Size Matters More Than You Think
You have 3 seconds to capture attention.
If someone has to step closer to read your message, you’ve already created friction.
And friction reduces conversions.
This is where authority bias kicks in large, bold typography feels confident and professional. Small, cramped text feels uncertain.
The #1 Mistake Businesses Make
Making Text Too Small
Many people design banners on laptops without zooming out.
On screen, 40pt looks big.
On a 2-metre tall banner? It’s tiny.
This is one of the most common issues we see in professional large format printing projects.
Always view your design at 25% zoom to simulate distance.
Best Fonts for Roller Banners
Font style matters as much as font size.
Choose:
✔ Sans-serif fonts (Arial, Helvetica, Montserrat)
✔ Bold weights for headlines
✔ Simple, clean letterforms
✔ High contrast colours
Avoid:
✘ Thin script fonts
✘ Decorative typography
✘ All caps in long paragraphs
✘ Low contrast colours
Clarity beats creativity at exhibitions.
Viewing Distance Formula (Professional Tip)
Here’s the practical formula designers use:
Minimum letter height (mm) = Viewing distance (metres) × 10
Example:
- 3 metres viewing distance → 30mm letter height
- 5 metres viewing distance → 50mm letter height
For most roller banners (800mm x 2000mm), your headline letters should be at least 40–60mm tall.
Anything smaller risks being ignored.
5 Benefits of Using the Right Font Size
✔ Large Headline → Stops people walking past
✔ Clear Subtext → Avoids confusion
✔ Readable From Distance → Increases engagement
✔ Professional Appearance → Builds trust instantly
✔ Strong Visibility → Generates more enquiries
Small fonts don’t just reduce readability they reduce authority.
How Much Text Should Be on a Roller Banner?
Here’s the reality:
Less is more.
Ideal structure:
- 1 powerful headline
- 1 short supporting statement
- 3–5 bullet points
- Clear call to action
Your banner is not a brochure.
It’s a visual hook.
For best results, combine smart typography with clean layout like in professional exhibition display printing.
Before vs After
Before:
Small text. Hard to read. Visitors walk past.
After:
Bold headline. Clear benefit. Strong call to action.
Bridge:
Correct font sizing + strategic design.
What most competitors won’t tell you?
They test readability from across the room before printing.
If you don’t, they gain visibility.
Expert Tips for Maximum Impact
- Keep headline at eye level
- Use one dominant font family
- Ensure strong colour contrast
- Keep important text above the bottom 150mm (safe area)
- Request a print proof before production
Your roller banner is a silent salesperson.
Make sure it can be read.
Final Thoughts – Bigger Is Often Better
When it comes to roller banner font size:
Clarity beats detail.
Bold beats busy.
Readable beats decorative.
If people can’t read it instantly, it won’t convert.
👉 Ready to grow your business with professionally designed roller banners? Contact Social Media Max today.
Don’t wait your competitors won’t.