Introduction
You can have stunning design.
You can have powerful copy.
But if your brochure feels thin or cheap customers notice immediately.
And here’s the uncomfortable truth:
People judge your business quality by the paper in their hands before they even read your message.
What most business owners don’t realise is that paper choice isn’t just technical it’s psychological.
If you wait and choose the cheapest option, your competitor might already be investing in premium stock that makes them look more trustworthy.
Let’s break down exactly what paper is used for trifold brochures and how to choose the right one.
What Is the Best Paper for a Trifold Brochure?
Most professional trifold brochures are printed on:
- 150gsm (lightweight, budget-friendly)
- 170gsm (professional standard)
- 200–250gsm (premium feel)
👉 The most common choice? 170gsm silk
It offers the perfect balance between:
- Durability
- Smooth folding
- Professional thickness
- Vibrant colour print
Understanding GSM (Paper Weight)
GSM stands for grams per square metre.
Higher GSM = thicker and heavier paper.
Here’s a simple comparison:
| GSM | Thickness Feel | Best For |
|---|---|---|
| 130gsm | Thin | Mass distribution |
| 150gsm | Light-medium | Budget campaigns |
| 170gsm | Professional | Standard business brochures |
| 200–250gsm | Thick & premium | Luxury brands |
⚠️ Here’s the twist
Going too thick (above 250gsm) can cause cracking along folds unless professionally creased.
That’s the #1 mistake many businesses make.
Gloss, Silk or Matte, Which Looks Best?
Paper finish affects how your brochure looks and feels.
1️⃣ Gloss
- Shiny surface
- Bright, bold colours
- Highly eye-catching
Best for: Restaurants, beauty, retail promotions.
2️⃣ Silk (Most Popular)
- Smooth, semi-matte finish
- Professional appearance
- Easy to read under lighting
Best for: Corporate businesses, service providers, consultants.
This is what most established brands choose.
3️⃣ Matte
- Non-reflective
- Subtle, elegant feel
- Softer colour tone
Best for: Premium or minimalist branding.
5 Benefits of Choosing the Right Paper
- Thicker stock → Prevents your brand looking cheap
- Silk or gloss finish → Enhances colour vibrancy
- Professional creasing → Avoids cracking on folds
- Premium feel → Builds instant trust
- Durable material → Lasts longer in customers’ hands
Remember:
Cheap-feeling paper = cheap brand perception.
Premium-feeling paper = authority and trust.
Common Mistakes to Avoid
❌ Choosing the lowest GSM to save a small amount
❌ Printing on card that’s too thick to fold cleanly
❌ Skipping proper crease finishing
❌ Ignoring finish type
❌ Overcrowding the design (which makes even good paper look cheap)
What most business owners don’t realise is that customers associate weight and texture with quality.
It’s subtle but powerful.
How to Choose the Right Paper for Your Business
Ask yourself:
- Is my brand positioned as premium or budget?
- Will this brochure be handed out or mailed?
- Do I want bold colours or subtle tones?
- How long do I expect customers to keep it?
For most local businesses, 170gsm silk is the safest, most professional option.
If you’re targeting high-end clients, consider 200–250gsm silk with professional creasing.
Before: Thin brochure that feels disposable.
After: Solid, professional marketing tool that builds credibility instantly.
That’s the difference paper makes.
Final Thoughts: Your Paper Choice Speaks Before You Do
Before customers read your headline
They feel your brochure.
And that feeling shapes their perception of your business.
👉 Ready to grow your business with professional brochure printing? Contact Social Media Max today.
Don’t wait your competitors won’t.