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How Content Optimisation Increased Our Client’s Conversions by 30% (Real Case Study)

INTRODUCTION


Getting traffic is easy getting customers is not.
One of our clients had visitors… but hardly any sales.

Here’s the twist…
The problem wasn’t their product it was their content.
After a full content optimisation strategy, their conversions jumped by 30%.
Let’s show you exactly how we did it.

What Is Content Optimisation?

Content optimisation is the process of improving your website’s words, layout, and structure so more visitors take action buy, book, or enquire.

It combines:

  • SEO
  • User experience
  • Persuasive copywriting

This is the heart of our Content Marketing system.

The Problem We Faced

Before optimisation, the website had:

  • High traffic
  • Low engagement
  • Almost no conversions

Visitors were confused, not convinced.

The Strategy That Changed Everything

1. Search Intent Alignment

We rewrote pages to match what users actually wanted.

2. Content Clarity

We simplified:

  • Headlines
  • Benefits
  • CTAs

No more fluff just value.

3. Trust & Authority Signals

We added:

  • Testimonials
  • Social proof
  • Clear service explanations

People buy when they feel safe.

4. SEO + CRO Together

We optimised keywords while improving flow this boosted rankings and conversions.

This process is part of our SEO Services.

The Results

MetricBeforeAfter
Conversion rateLow+30%
Bounce rateHighReduced
LeadsInconsistentSteady
RevenueFlatGrowing

5 Benefits vs Pain Points

  • Clear messaging → no more confused visitors
  • Better CTAs → no more missed sales
  • Optimised content → no more wasted traffic
  • Trust signals → no more hesitation
  • Higher conversions → no more low ROI

What most business owners don’t realise is…
traffic without optimisation is money left on the table.

Mistakes Most Websites Make

🚫 Writing for Google only
🚫 Weak calls-to-action
🚫 No social proof
🚫 Poor content structure
🚫 Ignoring user behaviour

How You Can Increase Your Conversions

Follow this:

  1. Optimise key pages
  2. Improve headlines
  3. Add proof
  4. Match intent
  5. Test and improve

Our Local SEO strategy uses the same framework.

Final Thoughts + CTA

Content optimisation doesn’t just bring traffic it turns visitors into customers.

👉 Ready to increase your website conversions?
Contact Social Media Max today don’t wait, your competitors won’t.

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Based in West Yorkshire, Social Media Max offers affordable printing and digital marketing solutions for small businesses. From eye-catching business cards and flyers to effective social media campaigns, we help you boost your brand visibility and drive real results.

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