If you run an online store, Product Listing Ads (PLAs) are a must-have to increase your sales. These ads appear at the top of Google Search and Google Shopping with product images, prices, and store names, making them highly effective for attracting shoppers. If you’re wondering how to set them up, don’t worry—I’ve got you covered!
Step 1: Create a Google Merchant Center Account
The first step in running PLAs is to set up a Google Merchant Center account. This is where you’ll upload your product details so Google can display them in shopping ads. Go to Google Merchant Center and sign up with your business information.
Step 2: Set Up Your Product Feed
Your product feed is a file that contains all the details of your products, including:
- Product title
- Description
- Image URL
- Price
- Stock availability
You can upload this manually or connect your store via an app if you’re using Shopify, WooCommerce, or BigCommerce. Google will use this feed to create your shopping ads.
Step 3: Link Google Merchant Center to Google Ads
To start running PLAs, you need to link your Google Merchant Center with your Google Ads account. Simply:
- Log into Google Ads
- Go to Tools & Settings > Linked Accounts
- Select Google Merchant Center and link it
Now, your product data is ready for ad creation!
Step 4: Create a Shopping Campaign in Google Ads
Go to Google Ads and click on New Campaign. Select Sales as your goal and choose Shopping Campaign. Then:
- Pick your linked Merchant Center account
- Set your daily budget
- Choose between Standard Shopping (manual control) or Smart Shopping (automated by Google)
- Select the target audience and locations
Step 5: Optimize Your Product Titles and Descriptions
Google pulls your product info directly from your product feed, so optimizing it is key to better performance. Follow these tips:
✅ Use clear, keyword-rich product titles
✅ Write engaging, informative descriptions
✅ Make sure your images are high-quality
✅ Add pricing and promotions to attract clicks
Step 6: Track and Improve Performance
Once your PLAs are live, you’ll want to track performance through Google Ads. Monitor:
📊 Click-through rate (CTR)
📊 Conversion rate
📊 Cost-per-click (CPC)
If your results are low, consider adjusting your bid strategy, improving product images, or enhancing product titles.
Want expert help setting up your Product Listing Ads? We offer Google Ads Management Services to help you get better ROI. Need SEO, Local SEO, or Paid Ads? We’ve got you covered!
📞 Call us at 0161 399 3517 or email Syed_66@hotmail.com to boost your store’s visibility today! 🚀