ver wondered why some online stores seem to “follow” you based on your location? That’s geographic targeting at work! If you’re running Product Listing Ads (PLAs) for your e-commerce store, setting up location-based targeting can help you reach the right customers while optimizing your ad spend.
With Google Shopping Ads, you can show your products to shoppers in specific cities, regions, or even within a custom radius. This means your ads are reaching people who are actually likely to buy from you—rather than wasting impressions on users outside your service areas.
Why Is Geographic Targeting Important for PLAs?
✅ More Relevant Customers – You show your ads only where your products are available.
✅ Better ROI – Your ad budget is spent on high-intent shoppers in profitable regions.
✅ Personalized Marketing – You can tweak pricing, promotions, and shipping options for different locations.
How to Set Up Geographic Targeting in Google Shopping
1️⃣ Go to Google Ads Settings – In your Google Ads account, head over to your campaign’s “Settings” tab.
2️⃣ Select Locations – Choose countries, cities, or even define a custom radius for ultra-targeted ads.
3️⃣ Exclude Irrelevant Areas – Avoid showing ads in locations where you don’t ship or where conversions are low.
4️⃣ Adjust Bids for High-Performing Locations – Increase bids for areas where sales are strong and decrease them in underperforming regions.
5️⃣ Track and Optimize – Use Google Analytics to monitor which locations drive the most clicks and conversions and adjust accordingly.
Best Practices for Location Targeting in PLAs
📍 Use Local SEO to Your Advantage – If you have a physical store, optimize your Google My Business profile to drive more local traffic. Check out our Local SEO tips here!
📍 Test and Refine – Start broad and narrow down to the best-performing locations based on data.
📍 Monitor Performance Regularly – Location trends change! Keep an eye on your Google Ads metrics and adjust bids as needed.
Need Help Optimizing Your PLAs?
If you’re looking to maximize your Google Shopping Ads, increase conversions, and get the best ROI, we’ve got you covered! At Social Media Max, we specialize in Paid Ads, SEO, and Google Ads Optimization to take your campaigns to the next level.
📞 Call us at 0161 399 3517 or ✉️ Email us at Syed_66@hotmail.com to get expert help today!