Measuring your content marketing performance isn’t a one-time task. To see what’s working and improve your strategy, you need to track your results regularly.
1. Check Website Analytics Weekly
Google Analytics helps you track:
- Website traffic trends
- Bounce rates
- Top-performing pages
2. Review Social Media Metrics Bi-Weekly
Every two weeks, analyze:
- Engagement (likes, comments, shares)
- Follower growth
- Click-through rates
3. Assess Keyword Rankings Monthly
Use Google Search Console to check:
- Keyword performance
- Search visibility
- Click-through rates
4. Analyze Email Marketing Performance Monthly
For email campaigns, track:
- Open rates
- Conversion rates
- Unsubscribes
5. Quarterly Performance Review for Strategy Improvement
Every three months, conduct a deep analysis of:
- Content engagement trends
- Lead generation effectiveness
- ROI from content marketing efforts
Conclusion: Consistency is Key!
Tracking your content marketing performance weekly, bi-weekly, and monthly helps you fine-tune your strategy and get better results over time.
📢 Need expert help with content marketing? Contact Social Media Max at 0161 399 3517 or email Syed_66@hotmail.com today!