Keyword research is the first step to improving your website’s SEO and getting more traffic. It helps you figure out what your customers are searching for so you can create content that matches their needs. Here’s an easy guide to help you do keyword research for your small business:
1. Think Like Your Customers
Start by brainstorming what your customers might type into Google to find your products or services. For example, if you own a bakery, they might search for “best cakes in Manchester” or “affordable birthday cakes near me.” These are the keywords you’ll want to focus on.
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2. Use Free Keyword Tools
There are several free tools you can use to find more keywords. Tools like Google Keyword Planner, Ubersuggest, and AnswerThePublic show you popular searches related to your business. These tools also suggest long-tail keywords like “how to choose the best bakery in Manchester,” which are easier to rank for.
Learn how to use these tools effectively by visiting our content writing services page.
3. Focus on Local Keywords
If your business serves a specific area, include local keywords in your research. For example, if you’re a plumber in New York, use keywords like “emergency plumber in New York” or “local plumbing services near me.” Optimizing for local keywords helps with Google My Business rankings.
4. Spy on Your Competitors
Check out the websites of your competitors. What keywords are they targeting? Tools like SEMrush or Ahrefs can help you see which keywords drive traffic to their sites. Use this information to find keywords you might have missed.
5. Use Keywords Naturally in Your Content
Once you’ve found the right keywords, use them naturally in your website content, blog posts, and even your meta descriptions. Avoid stuffing too many keywords into your text, as this can hurt your SEO.
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Call to Action
Ready to grow your small business with the right keywords? Contact Social Media Max today! Call us at 0161 399 3517, email us at Syed_66@hotmail.com, or visit our About Us page to learn how we can help you succeed online. Let’s get your business the attention it deserves!
