Off-page SEO is crucial for improving your website’s authority, but how do you know if your efforts are working? Tracking your off-page SEO success helps you refine your strategy and see what’s bringing real results.
Why Tracking Off-Page SEO Matters
Unlike on-page SEO, which you can analyze directly on your site, off-page SEO involves external factors like backlinks, social shares, and brand mentions. Measuring these helps you understand:
- How well your link-building efforts are performing
- If your brand awareness is growing
- Whether your site is gaining authority and trust
Best Ways to Track Your Off-Page SEO Success
1. Monitor Your Backlinks
Backlinks are a major factor in off-page SEO. Tracking them helps you:
✅ See which websites are linking to you
✅ Identify high-quality vs. low-quality backlinks
✅ Remove spammy links that may harm your SEO
Tools to Use:
- Ahrefs – Shows total backlinks, referring domains, and lost/gained links
- Moz’s Link Explorer – Checks domain authority and link quality
- Google Search Console – Displays your backlink profile for free
Read more about the impact of backlinks here.
2. Track Domain Authority (DA) and Page Authority (PA)
Higher domain authority means better search engine rankings. Use tools like:
- Moz DA Checker – Measures your DA score
- Ahrefs & SEMrush – Track improvements in authority and rankings
Want to improve your DA? Check our SEO strategies.
3. Check Your Brand Mentions
Even if a site doesn’t link to you, brand mentions improve your reputation. Tools like:
- Google Alerts – Notifies you when your brand is mentioned
- Brand24 – Tracks online discussions about your business
4. Measure Social Media Engagement
Social signals indirectly help SEO. Look at:
- Shares, likes, and comments on posts
- Referral traffic from social media platforms
- Follower growth
Learn how social media boosts SEO.
5. Analyze Referral Traffic in Google Analytics
Google Analytics shows how much traffic comes from backlinks. Check:
- Acquisition → All Traffic → Referrals
- Identify top referring sites
- See which backlinks drive real visitors
6. Monitor Your Search Rankings
If your off-page SEO is working, your rankings should improve. Use:
- Google Search Console – Tracks keyword performance
- SEMrush & Ahrefs – Provides detailed ranking reports
🚀 Need Help with Off-Page SEO?
Tracking off-page SEO can be overwhelming, but you don’t have to do it alone! At Social Media Max, we specialize in SEO strategies that drive real results.
📩 Email us: Syed_66@hotmail.com
📞 Call us: 0161 399 3517
🌐 Visit us: Social Media Max
Let’s optimize your off-page SEO and take your website to the next level!