Keeping up with trending keywords is essential for SEO, content marketing, and PPC campaigns. One of the best free tools to discover these trends is Google Trends. This guide will show you how to use Google Trends to find high-ranking keywords and improve your SEO and digital marketing strategy.
1. What is Google Trends?
Google Trends is a free tool that shows the popularity of search terms over time. Marketers can use it to identify seasonal trends, rising keywords, and industry-specific search patterns.
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2. How to Search for Trending Keywords
- Go to Google Trends (trends.google.com)
- Enter a keyword or topic related to your niche
- Select a country, timeframe, and category
- Analyze the search volume graph to check keyword popularity
For example, if you search for “Google Ads tips”, you can see whether interest in this topic is growing or declining.
3. Compare Keyword Trends
Google Trends allows you to compare up to five keywords to see which one has higher search interest. Use this to choose the best keywords for your content or PPC campaigns.
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4. Find Related Keywords and Topics
Under the search graph, you’ll find two sections:
- Related Topics – Suggests trending topics based on your search
- Related Queries – Shows rising and popular keyword variations
For example, searching for “local SEO” may show “Google My Business optimization” as a rising search term.
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5. Identify Seasonal Trends
Some keywords peak during specific times of the year. For instance, searches for “Black Friday deals” surge in November. Google Trends helps you plan seasonal content and ad campaigns accordingly.
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6. Use Google Trends for Video Marketing
If you create video content, use Google Trends to find high-performing YouTube keywords. Simply switch from Google Search to YouTube Search for video-specific insights.
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Final Tips for Using Google Trends Effectively
✅ Focus on rising trends for fresh content ideas
✅ Compare multiple keywords before choosing one
✅ Use related queries to find long-tail keywords
✅ Leverage seasonal trends for better campaign timing
✅ Track regional trends to target the right audience
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