INTRODUCTION
Your website could look stunning…
but still lose customers.
Why?
Because slow images silently kill:
- Your Google rankings
- Your conversions
- Your user experience
Here’s the twist most business owners don’t realise:
Google doesn’t rank pretty websites it ranks fast ones.
And if your images aren’t optimised,
👉 your competitors are loading faster and stealing your traffic.
Let’s fix that.
What Is Image SEO?
Image SEO means optimising your website images so they:
- Load faster
- Rank in Google Images
- Improve Core Web Vitals
- Increase page authority
It includes:
- File size
- File format
- Alt text
- Dimensions
- Lazy loading
Done right, image SEO gives you free traffic + faster rankings.
Why Image Optimisation Boosts Rankings
Google uses page speed and user experience as ranking signals.
Large images cause:
- Slow loading
- High bounce rate
- Lower conversions
Optimised images do the opposite.
This is why Social Media Max technical SEO services always start with image optimisation.
The 7 Image SEO Hacks (What Smart Websites Use)
1. Use WebP Instead of JPG or PNG
WebP images are up to 70% smaller without losing quality.
Benefit → Less load time
Pain removed → Fewer visitors leave
2. Compress Every Image
Never upload raw images from your phone or camera.
Use compression tools before uploading.
Benefit → Faster pages
Pain removed → Slow website penalties
3. Resize Before Uploading
If your image displays at 800px, don’t upload 4000px.
Benefit → Smaller file size
Pain removed → Wasted bandwidth
4. Add SEO-Friendly Alt Text
Alt text tells Google what your image means.
Bad: image123.jpg
Good: custom-flyer-printing-bradford.jpg
Benefit → Image search traffic
Pain removed → Missed visibilit
5. Use Lazy Loading
Images load only when needed.
Benefit → Faster first load
Pain removed → Poor Core Web Vitals
6. Use Descriptive File Names
Google reads filenames.
Benefit → Higher relevance
Pain removed → Lost ranking signals
7. Use Image Sitemaps
This helps Google index all visuals.
Benefit → More indexed images
Pain removed → Hidden content
H2: Why Most Websites Fail at Image SEO
They:
- Upload huge files
- Skip alt text
- Use wrong formats
- Never optimise old images
This is why Social Media Max Website Optimisation Services consistently outperform DIY sites.
H2: Image SEO for Business Websites
Whether you run:
- E-commerce
- Printing services
- Local business websites
Images directly affect:
- Page speed
- Rankings
- Sales
This is why image SEO is included inside Social Media Max SEO packages and Website Speed Optimisation services.
H3: Final Thoughts + Call to Action
Before image SEO:
Slow pages. Lost rankings. Lost customers.
After image SEO:
Fast pages. Higher Google visibility. More sales.
👉 Ready to grow your business with SEO that actually converts? Contact Social Media Max today.
Don’t wait your competitors won’t.