When you’re planning a flyer campaign, one of the first decisions you’ll make is surprisingly simple… yet incredibly important:
Should you use A5 flyers or A6 flyers?
Don’t worry, this UK-focused guide breaks everything down in plain English, with real-world examples, printing tips, and how to choose the size that actually works for your marketing goals.
Whether you’re a small business in Halifax, a local shop, a takeaway, a charity, or an event promoter, this guide will help you make the right choice.
The Size of Your Flyer Can Make or Break Your Results
If you’ve ever printed flyers before, you already know the truth:
Your message is only powerful if people notice it long enough to read it.
That’s why choosing between A5 and A6 isn’t “just a size choice”…
It affects:
- How noticeable your flyer is
- How much information you can include
- How easy it is for people to keep it
- Your printing costs
- The response rate of your campaign
Let’s break down each size, without jargon, so you can confidently pick the right one.
Understanding A5 Flyers vs A6 Flyers (UK Size Guide)
What is an A5 Flyer?
- Size: 148mm × 210mm
- Half of an A4 sheet
A5 flyers are the most commonly used marketing size in the UK.
They’re big enough to stand out and hold content without looking crowded.
What is an A6 Flyer?
- Size: 105mm × 148mm
- Quarter of an A4 sheet
A6 flyers are smaller, lighter, more compact, and cheaper to distribute.
Both sizes can look professional and effective — it just depends on your goal.
A5 vs A6 Flyers: Side-by-Side Comparison
| Feature | A5 Flyers | A6 Flyers |
|---|---|---|
| Size | Larger, more visible | Smaller, pocket-friendly |
| Cost | Slightly higher | More budget-friendly |
| Best For | Menus, promotions, real estate, events | Handouts, inserts, pocket offers |
| Content | More space | Minimal content |
| Impact | Stronger, more attention-grabbing | Quick and easy to distribute |
Which Flyer Size Should You Choose?
Choose A5 Flyers If You Want…
✔ More space for text and graphics
✔ A premium, professional appearance
✔ Higher visibility during door-to-door drops
✔ To promote events, menus, offers, or detailed services
✔ Strong impact for brand awareness
A5 simply stands out more, which improves recall and conversion rates.
Marketers often choose A5 because bigger flyers feel more “serious” and trustworthy
Choose A6 Flyers If You Want…
✔ Cheap, fast-to-print marketing
✔ Something easy to hand out at events
✔ Small takeaway promos (coffee shops, salons, barbers)
✔ A pocket-sized offer card
✔ To run a high-volume leaflet campaign
A6 flyers also play into familiarity bias, they feel like postcards or promo cards people tend to keep.
Because they cost less, you can print higher quantities, which taps into scarcity and exposure psychology: the more people see your message, the more likely they trust and respond to it.
Cost Considerations (A5 vs A6)
While prices vary based on paper type, finishes and quantity, the rule is simple:
A6 flyers are cheaper than A5 flyers
A5 flyers give better visual impact for slightly more cost
If your campaign needs volume (e.g., 20,000+ flyers), A6 is usually the economical winner.
If your campaign needs attention over quantity, A5 is worth the difference.
Want High-Quality Flyers Printed in the UK?
If you need professional A5 or A6 flyer printing, you can order directly from here:
Flyers & Leaflets Printing – Social Media Max
You can also explore other marketing print options on the same site for a complete branding strategy.
Real-World Recommendations (UK Businesses)
A5 Flyer Examples
Ideal for:
- Restaurants (menus, bundle offers)
- Gyms
- Estate agents
- Clinics
- Colleges & training centres
- Charity events
Why?
A5 can include images, maps, QR codes, and longer offer descriptions without looking busy.
A6 Flyer Examples
Ideal for:
- Barber shops
- Nail salons
- Cafés
- Discount cards
- Loyalty cards
- Small product promos
- Event handouts
Why?
Because A6 is light, quick to hand out, and easy for people to keep
Final Recommendation
If you want the best mix of size, professionalism, and impact:
👉 Choose A5 flyers (best overall option for UK marketing)
If your priority is low-cost, high-volume distribution:
👉 Choose A6 flyers (most cost-effective option)
Both sizes work, it just depends on your message.
Need Help Choosing? Talk to a Real Human in the UK
Social Media Max
121a Gibbet St, Halifax HX1 5BP, United Kingdom
+44 161 399 3517
projects@socialmediamax.co.uk
Or order online:
👉 Flyers & Leaflets Printing UK
We help businesses across the UK pick the right flyer size based on your industry, audience, and goals.
FAQs
Is A6 cheaper than A5 for printing?
Yes, A6 uses less paper, so it is usually 20–40% cheaper depending on quantity.
Is A5 too big for flyers?
Not at all. It’s the most popular flyer size in the UK because it balances space and visibility.
Which size gets a better response?
A5 tends to get higher engagement because it stands out more, but A6 wins for high-volume handouts.
Is A6 good for promotions?
Yes, especially for takeaway offers, café promos, and pocket-sized vouchers.