INTRODUCTION
What most business owners don’t realise is…
Not all backlinks help your rankings.
Some pass power.
Some don’t.
And if you’re building the wrong type of links, you could be wasting time, money, and rankings.
Let’s expose what actually moves Google.
What Are No-Follow and Do-Follow Links?
A Do-Follow link tells Google:
“Follow this link and pass ranking power.”
A No-Follow link tells Google:
“You can see this link, but don’t pass authority.”
In simple words:
Do-Follow = ranking power
No-Follow = visibility only
Key Questions People Ask
Are no-follow links useless?
No. They:
- Send traffic
- Build brand trust
- Make your backlink profile look natural
But they don’t directly boost ranking
Do-follow links still matter?
Yes. They are the main reason websites rank on Google.
Should I only build do-follow links?
No. Google wants a mix. Only do-follow links look unnatural.
5 Benefits & Pain Points
| Benefit | Pain Point If Missing |
|---|---|
| Do-follow links raise rankings | You stay stuck on page 3 |
| No-follow links bring traffic | No one finds your site |
| Natural backlink profile | Google may penalise you |
| Brand mentions | Nobody trusts you |
| SEO authority | Competitors dominate |
No-Follow vs Do-Follow
| Type | Feature | Advantage | Benefit |
|---|---|---|---|
| Do-Follow | Passes link juice | Boosts authority | Higher Google rankings |
| No-Follow | Traffic & mentions | Builds trust | Brand growth & safety |
Smart SEO agencies like Social Media Max build both but focus on high-quality do-follow links through our seo-services strategies.
The #1 Mistake Businesses Make
Buying thousands of do-follow links from spam sites.
This triggers Google penalties and destroys trust.
Real SEO = quality over quantity.
How to Choose the Right Link Mix
| Website Type | Best Link Strategy |
|---|---|
| Local business | Local blogs + directories |
| E-commerce | Reviews + influencers |
| Service company | Authority guest posts |
| Brand | PR + media links |
Final Thoughts + Call to Action
Before: You don’t know which links help.
After: You control Google’s trust.
👉 Ready to grow your business with smart Link Building? Contact Social Media Max today.
Don’t wait your competitors won’t.