The Importance of Customer Research in Copywriting
If you want to write copy that grabs attention, connects with your audience, and drives sales, you need to understand your customers first. Without proper customer research, even the best-written copy will fail to convert. That’s why knowing your audience inside and out is the foundation of successful copywriting. In this guide, we’ll dive into why customer research is essential and how you can use it to craft high-converting copy. 1. Understand What Your Audience Really Wants One of the biggest mistakes in copywriting is assuming what customers need instead of knowing it. Research helps you uncover: ✔️ Their biggest pain points✔️ Their goals and desires✔️ The words and phrases they use✔️ What motivates them to take action Example: Instead of saying “Our SEO service improves rankings,” say “Get more traffic and customers with our proven SEO strategies.” 🔗 Want to boost your rankings? Check out our SEO Services for tailored solutions! 2. Create Personalized and Targeted Messages Customers engage more with copy that speaks directly to them. Research helps you personalize your messaging so it feels like a one-on-one conversation. ✅ Example: Instead of writing “Our email marketing service increases conversions,” say “Struggling to get responses from your emails? Our expert strategies can turn subscribers into buyers.” 🔗 See how Email Marketing can transform your sales strategy! 3. Address Customer Objections Before They Even Ask Every potential buyer has doubts before making a decision. Proper research helps you predict and counter these objections upfront. 🚨 Objection: “Is this service worth the price?”💡 Solution: Highlight value-driven results and include testimonials. 🚨 Objection: “Will this work for my business?”💡 Solution: Use case studies and real-world examples. 🔗 Want to see real results? Explore our Website Development case studies! 4. Write in a Tone That Resonates with Your Audience If your audience is young and energetic, your copy should be fun and engaging. If they are corporate professionals, your tone should be formal and authoritative. Example:✔️ Casual tone: “Let’s skyrocket your social media engagement with proven strategies!”✔️ Professional tone: “Our data-driven social media strategies ensure measurable success.” 🔗 Need social media solutions? Check out Social Media Max for expert strategies! 5. Craft Powerful Calls to Action (CTAs) Every great copy ends with a strong CTA that tells the reader what to do next. Based on customer research, you can create CTAs that inspire action rather than sound generic. 🚀 Weak CTA: “Sign up now.”✅ Strong CTA: “Get your free consultation today and start growing your business!” 🔗 Ready to take your business to the next level? Contact us today! Final Thoughts Customer research is the secret weapon of high-performing copywriting. By understanding your audience’s pain points, motivations, and language, you can craft messages that speak directly to them and drive conversions. Want expert copywriting that resonates with your audience and delivers results? Let’s chat! 📩 Email: Syed_66@hotmail.com📞 Call us: 0161 399 3517
How Copywriting Drives Success for Social Media Max
The Power of Words in Digital Marketing Copywriting is more than just writing—it’s about persuading, engaging, and converting. At Social Media Max, we use strategic copy to help businesses grow their online presence. Every word plays a role in grabbing attention, building trust, and driving action. Why Copywriting Matters for Your Business Effective copy is the difference between a lost lead and a paying customer. Here’s how it helps businesses thrive: 1. Grabs Attention Instantly People scroll fast. You only have a few seconds to capture their interest. Strong, curiosity-driven headlines and ad copies stop the scroll and make users want to learn more. 📌 Example: Instead of saying “Boost your brand with digital marketing,” we say “Struggling to get leads? Let’s fix that today!” 🚀 Need engaging ads? Check out our Facebook Ads services. 2. Focuses on Benefits, Not Just Features Customers don’t just buy products—they buy solutions. The best copy speaks to their pain points and shows how your services make life easier. ✅ Instead of “We design professional websites,” say “Get a high-converting website that turns visitors into customers.” 💡 Looking for a website that works? Explore our Website Development services. 3. Uses a Conversational Tone Nobody likes corporate jargon. Copy that feels personal and engaging builds trust with your audience. ❌ “Our team specializes in SEO optimization techniques.”✅ “We help your website rank higher on Google—so more people find your business.” 📈 Want to improve your rankings? Check out our SEO services. 4. Builds Trust with Social Proof People trust recommendations more than advertisements. Adding testimonials, case studies, or success stories makes your brand more credible. 🔹 “Over 500 businesses have grown with Social Media Max—yours could be next!” 🔍 Ready to scale? See how we help businesses grow at Social Media Max. 5. Includes a Strong Call-to-Action (CTA) A clear CTA tells customers exactly what to do next. Without one, they might leave without taking action. ✔ “Book a free consultation today!”✔ “Get started now and see results in days.” 📞 Want expert help? Contact us today to boost your business. Final Thoughts Copywriting is a game-changer. At Social Media Max, we craft powerful words that drive traffic, increase engagement, and boost conversions. If you want to transform your brand’s messaging, let’s work together. 📩 Email: Syed_66@hotmail.com📞 Call us: 0161 399 3517
What Are the Key Components of a Successful Sales Funnel Copy?
Why Sales Funnel Copy Matters A sales funnel is a journey that turns potential customers into loyal buyers. But without compelling copy, even the best-designed funnel won’t convert. At Social Media Max, we craft persuasive funnel copy that engages, builds trust, and drives sales. Key Components of High-Converting Sales Funnel Copy 1. Attention-Grabbing Headline Your headline is the first thing people see. It should be clear, compelling, and make them want to keep reading. 🔹 Example: Instead of “Get More Leads,” say “Struggling to Get Sales? Here’s the Fix!” 🚀 Need high-converting ad copy? Check out our Paid Ads services. 2. Engaging Hook & Storytelling People connect with stories. A well-crafted hook draws them in and makes them want to learn more. ✅ Use real-life scenarios or customer success stories.✅ Address pain points and offer a relatable solution. 💡 Want storytelling that sells? See our Content Writing services. 3. Clear Value Proposition Customers need to know why your product or service is the best solution for them. ✔ Highlight benefits, not just features.✔ Show how your offer solves their problems. 📈 Want a website that converts? Explore our Website Development services. 4. Social Proof & Trust Signals People trust reviews, testimonials, and case studies. Adding these elements builds credibility and reduces hesitation. 🔹 Example: “Join 1,000+ happy customers who have grown their business with us!” 🔍 See what our clients say about Social Media Max. 5. Persuasive Call-to-Action (CTA) A strong CTA tells users exactly what to do next. Without it, they may leave without converting. ✔ “Claim Your Free Trial Today!”✔ “Book a Consultation Now!” 📞 Need expert sales funnel copy? Contact us today. Final Thoughts Your sales funnel copy determines whether visitors turn into customers. At Social Media Max, we create persuasive, high-converting copy tailored to your audience. Let’s optimize your funnel for success. 📩 Email: Syed_66@hotmail.com📞 Call us: 0161 399 3517
What are the top copywriting trends for 2024?
1. AI-Powered Copywriting with a Human Touch AI tools like ChatGPT are revolutionizing copywriting, but human creativity remains essential. Brands are blending AI-generated content with expert editing to maintain authenticity and emotional connection. ✔ Use AI for efficiency but personalize and refine content.✔ Ensure copy sounds natural, engaging, and aligned with brand voice. 💡 Want high-quality AI-assisted content? Check out our Content Writing Services. 2. Conversational & Relatable Copy In 2024, brands are moving away from formal, corporate language and embracing a friendly, conversational tone. ✔ Use storytelling and relatable language.✔ Write like you’re speaking directly to your audience. 🚀 Boost engagement with Social Media Marketing. 3. SEO-Focused Copywriting SEO isn’t just about keywords—it’s about creating valuable, high-ranking content. ✔ Focus on long-form, informative content that answers user queries.✔ Use semantic SEO and natural keyword placement.✔ Add internal links to boost site structure and engagement. 🔗 Improve rankings with SEO Optimization. 4. Video & Voice Search Optimization More people use voice search and video content, requiring copy that fits these formats. ✔ Write in a natural, question-based style for voice searches.✔ Craft engaging scripts for video ads and social media clips. 📹 Need help with video copy? Explore our Paid Ads services. 5. Personalization & Hyper-Segmentation Generic content is out. Customized, audience-specific messaging is the key to conversions. ✔ Use data-driven insights to personalize email and ad copy.✔ Address customer pain points and tailor CTAs. 🎯 Get targeted copy for Email Marketing. 6. Authority-Driven & Thought Leadership Content Brands are investing in authoritative, research-backed content to build trust. ✔ Use statistics, case studies, and expert opinions.✔ Write in-depth blogs that position your brand as an industry leader. 📈 Establish your brand’s authority with Content Strategy. 7. Sustainability & Ethical Copywriting Consumers prefer brands that promote sustainability, diversity, and ethical messaging. ✔ Highlight eco-friendly and social responsibility efforts.✔ Avoid misleading or exaggerated claims (greenwashing). 🌱 Showcase ethical branding with Social Media Copywriting. Final Thoughts Copywriting in 2024 is all about authenticity, personalization, and SEO optimization. Whether it’s AI-powered efficiency, conversational tones, or engaging video scripts, brands must adapt and evolve. 📩 Need high-impact copy? Contact Us.📞 Call us: 0161 399 3517📧 Email: Syed_66@hotmail.com
How Can I Use Copywriting to Improve My Email Open Rates?
Your email open rate determines how effective your campaigns are. If your audience isn’t opening your emails, they aren’t reading your message—or taking action. Good copywriting plays a crucial role in grabbing attention and increasing engagement. 1. Write Irresistible Subject Lines Your subject line is the first impression of your email. A dull or generic subject line will go unnoticed. Keep it short and compelling (under 50 characters). Use power words like “Exclusive,” “Urgent,” or “Free.” Add curiosity but avoid clickbait. Personalize with the recipient’s name. 💡 Example: Instead of “Check Out Our Sale”, write “John, Your Exclusive 50% Discount Awaits!” 🚀 Get expert-crafted subject lines with Email Marketing Services. 2. Personalize Your Emails Generic emails feel robotic. Personalization makes your audience feel valued. Use their first name in the subject line and body. Segment your list based on interests or behaviors. Write as if you’re having a one-on-one conversation. 💡 Instead of “Here’s Our Latest Blog”, try “Sarah, This SEO Hack Will Boost Your Traffic!” 📩 Learn more about Targeted Email Strategies. 3. Optimize the Preheader Text The preheader text is the small preview seen in inboxes. It should complement your subject line. Reinforce urgency or benefits. Keep it clear and engaging. 💡 Example: Subject: “Flash Sale Ends Tonight!”Preheader: “Grab your 50% discount before it’s gone forever.” 4. Write Engaging & Clear Email Copy Once opened, your email should be easy to read and compelling. Use short paragraphs and bullet points. Focus on benefits, not just features. Write in a conversational, friendly tone. 💡 Instead of “Our SEO tool has multiple features,” try “Boost your Google rankings with one powerful tool!” ✍ Improve your copy with Content Writing Services. 5. Include a Strong Call-to-Action (CTA) Your CTA should be clear, action-driven, and easy to spot. Use action words like “Download,” “Claim,” or “Start Now.” Make the CTA button stand out with color contrast. Create urgency: “Limited Spots Available – Sign Up Today!” 6. A/B Test Your Emails Not all emails perform the same. A/B testing helps find what works best. Test different subject lines. Experiment with CTA placement and wording. Compare personalized vs. non-personalized emails. 📊 Optimize your strategy with Data-Driven Email Marketing. 7. Avoid Spam Triggers Spam filters can block your emails if you’re not careful. Avoid excessive CAPS LOCK, exclamation marks (!!!), and spammy words (“FREE MONEY”). Keep your email list clean and updated. Always provide an unsubscribe option. Final Thoughts Boosting email open rates requires smart copywriting, personalization, and continuous testing. By refining your subject lines, optimizing CTAs, and engaging your audience with compelling content, you can turn more opens into conversions. 📩 Need high-converting email copy? Contact Us📞 Call us: 0161 399 3517📧 Email: Syed_66@hotmail.com
What is Conversion Copywriting, and How Does It Work?
Understanding Conversion Copywriting Conversion copywriting is a powerful writing approach designed to persuade readers to take a specific action—whether it’s making a purchase, signing up for a newsletter, or clicking on a link. Unlike regular content writing, this technique focuses on driving conversions by using psychology, storytelling, and compelling calls to action. Why is Conversion Copywriting Important? Businesses rely on conversion copywriting to improve sales, lead generation, and customer engagement. Well-written conversion-focused copy guides potential customers through the decision-making process, increasing website conversions and boosting SEO rankings. Key Elements of Effective Conversion Copywriting To create high-impact conversion copywriting, you need to focus on these essential elements: How to Write High-Converting Copy Writing conversion-driven copy requires a mix of strategy, creativity, and testing. Follow these steps to improve your results: The Role of SEO in Conversion Copywriting Search engines prioritize high-quality content that provides value to users. By integrating conversion copywriting with SEO strategies, businesses can attract the right audience and increase engagement. Pages optimized with keywords like conversion-focused copy, sales funnel optimization, and lead generation techniques tend to perform better in search results. Final Thoughts Effective conversion copywriting is the key to turning visitors into customers. Whether you’re writing sales pages, email campaigns, or social media ads, using persuasive techniques and SEO best practices will help maximize your conversions. 🚀 Want to boost your website’s conversion rate? Contact Social Media Max today for expert copywriting and digital marketing solutions!
How to Write Persuasive Copy Without Sounding Too Pushy
The Art of Persuasive Copywriting Persuasive copywriting is about influencing your audience to take action—without making them feel pressured. The key is to strike a balance between engagement and authenticity, ensuring your message resonates with your readers while building trust. To enhance your marketing strategy, check out our SEO services to optimize your content for better visibility. Why Pushy Copy Fails Aggressive sales tactics often push customers away. If your copy feels too forceful, readers might ignore your message or, worse, leave your website. A well-crafted persuasive copy focuses on value, emotions, and trust, making the reader feel like they are making the decision, not being forced into it. Need help refining your content? Our content writing services can craft engaging and high-converting copy for your business. Key Strategies to Write Persuasive Copy Without Sounding Pushy 1. Focus on Benefits, Not Just Features Customers don’t just want to know what your product does—they want to know how it improves their lives. Instead of saying:❌ “Our software has advanced automation features.”✅ “Save hours of work with our easy-to-use automation tools that handle tasks effortlessly.” Highlighting benefits over features creates a more customer-focused approach that feels helpful rather than salesy. If you’re launching a product or service, check out our guide on website development to ensure your business has a strong online presence. 2. Use a Conversational Tone Writing as if you’re having a friendly conversation builds trust. Avoid robotic language and complex jargon. Instead, write as you speak:❌ “This product will revolutionize your workflow.”✅ “Imagine finishing your work in half the time—sounds great, right?” A conversational tone makes your persuasive copy feel natural and engaging rather than forced. 3. Add Social Proof and Testimonials People trust other people. When they see real reviews or case studies, they feel more confident in their decision. Example: “I struggled with marketing until I found Social Media Max. Their strategies increased my website traffic by 200% in just three months!” Adding testimonials builds credibility and helps users feel like they are making an informed choice rather than being sold to. Want to build trust with your audience? Learn about Local SEO to enhance your brand’s credibility. 4. Create a Sense of Urgency (Without Overdoing It) Encouraging quick action works—but only if it’s done genuinely. Instead of pressuring users with false scarcity, focus on real reasons:❌ “BUY NOW! LIMITED STOCK!”✅ “This offer is available for the next 24 hours—grab it while you can!” Honest urgency can boost conversions while keeping your brand’s credibility intact. 5. Use Power Words to Trigger Emotions Words have the power to inspire action. Using the right emotional triggers can make your copy more persuasive without being too aggressive. Some effective power words include: These words create a subtle yet strong impact, making your copy more influential. 6. Include a Call-to-Action (CTA) That Feels Natural Your CTA should guide the user, not force them. Instead of generic CTAs like “BUY NOW,” try a softer, more inviting approach:❌ “Sign up immediately!”✅ “Ready to grow your business? Let’s get started!” This way, the decision still feels like theirs, making them more likely to act. For a strategic marketing approach, check out our Paid Ads services to maximize conversions. The Role of SEO in Persuasive Copywriting A great persuasive copy is useless if no one sees it. That’s where SEO comes in. By adding relevant keywords like persuasive copywriting, sales conversion strategies, and SEO-friendly content, you can improve your rankings while ensuring your message reaches the right audience. Additionally, internal links help boost site authority and guide users through your content. Check out: Final Thoughts Writing persuasive copy without sounding pushy is an art. It’s about engagement, trust, and clarity rather than pressure. By using a conversational tone, focusing on benefits, and leveraging social proof, you can encourage readers to take action naturally. 🚀 Want expert help in crafting high-converting copy? Contact Social Media Max today!
The Benefits of Hiring a Professional Copywriter
Why a Professional Copywriter is Essential for Your Business Words have the power to attract, persuade, and convert—but only if they’re written effectively. Whether you need website content, social media posts, or ad copy, hiring a professional copywriter can make a huge difference in your brand’s success. If you’re looking for high-quality, SEO-optimized content, check out our content writing services for expert copy that drives results. Top Benefits of Hiring a Professional Copywriter 1. High-Quality, Engaging Content A skilled copywriter knows how to craft compelling content that keeps readers engaged. Whether it’s a blog, website copy, or an ad, professional writing ensures clarity, creativity, and impact. 🚀 Example: Instead of a boring product description, a copywriter can create engaging copy that highlights benefits, solves customer pain points, and increases conversions. 2. SEO-Optimized Content for Higher Rankings Search engines favor content that is well-written, valuable, and optimized. A professional copywriter ensures your copy includes: Looking to improve your website’s search rankings? Our SEO services can help! 3. Strong Brand Voice and Consistency Your brand’s tone should be consistent across all platforms—whether it’s your website, social media, or marketing emails. A professional copywriter understands how to:✅ Match your brand personality✅ Keep messaging consistent✅ Build trust and recognition 📢 Want to build a strong brand identity? Check out our social media marketing services. 4. More Conversions & Sales Copywriting isn’t just about writing pretty words—it’s about driving results. Whether it’s a landing page, ad copy, or email campaign, a professional copywriter crafts persuasive copy that encourages action. 🚀 Example: Instead of saying, “Our software has advanced features,” a copywriter writes: “Boost your productivity by 50% with our AI-powered software.” Want to boost your sales? Explore our Google Ads services for high-converting ad copy! 5. Saves You Time and Effort Running a business means juggling multiple tasks. Writing takes time, and if you’re not an expert, it can be frustrating. A copywriter handles everything for you, so you can focus on growing your business. ✅ No more struggling with writer’s block✅ No more spending hours trying to perfect a single blog post✅ Get high-quality content delivered on time 6. Professional Copy Converts Better Than DIY Copy Sure, you can write your own content—but will it be as effective? DIY copy often lacks persuasive techniques, structure, and clarity. Professional copywriters use proven strategies like: 🚀 Want better results? Invest in expert copywriting to maximize your ROI. 7. Increased Engagement on Social Media Social media content needs to be short, punchy, and engaging. A copywriter creates posts that:📌 Grab attention in seconds📌 Drive engagement and shares📌 Encourage followers to take action Looking to grow your social media presence? Check out our social media services. Final Thoughts A professional copywriter is an investment, not an expense. Whether you need SEO-friendly blogs, high-converting sales pages, or engaging social media content, hiring an expert boosts your brand, drives traffic, and increases conversions. 🚀 Want high-quality, engaging copy for your business? Contact Social Media Max today!
The Role of Copywriting in Building Customer Trust
Why Trust is the Foundation of Successful Copywriting In today’s digital world, customers are bombarded with advertisements and marketing messages every day. But what makes them choose your brand over others? Trust. Effective copywriting plays a crucial role in establishing credibility, building relationships, and influencing purchase decisions. When your copy is clear, honest, and engaging, it fosters trust and makes your audience feel confident about your brand. Looking for professional copywriting that connects with your audience? Explore our content writing services to build trust and drive conversions! How Copywriting Builds Customer Trust 1. Authenticity: The Key to Genuine Connections People trust brands that feel authentic and relatable. Your copy should:✅ Use a conversational tone that sounds human✅ Be transparent about your products/services✅ Avoid exaggerated claims or misleading promises 🚀 Example: Instead of saying, “Our product is the best in the world!”, say: “Thousands of customers love our product for its reliability and ease of use.” 2. Clear and Transparent Messaging Trust is easily broken when customers feel misled. Your copy should be: 🔎 Need help crafting transparent and effective content? Check out our SEO services to ensure your messaging is clear and trustworthy. 3. Social Proof: Show, Don’t Just Tell Customers trust real experiences over marketing hype. Use:⭐ Testimonials from happy customers📈 Case studies showcasing results📢 User-generated content (reviews, photos, success stories) 💡 Example: “John increased his website traffic by 200% after using our SEO services! See how we helped businesses grow.” 4. Consistency Across All Platforms Your brand’s voice should be consistent whether it’s on your website, social media, or email campaigns. A professional copywriter ensures:✅ A cohesive brand identity✅ Uniform tone & style across all content✅ Reliable messaging that builds long-term trust 🚀 Want to maintain a consistent brand voice? Our social media marketing services can help you stay on-brand everywhere! 5. Emotional Connection: Speak to Your Audience’s Needs People don’t just buy products—they buy solutions to their problems. Great copywriting focuses on:✔️ Understanding customer pain points✔️ Addressing their concerns with empathy✔️ Providing clear solutions 💡 Example: Instead of saying, “Our software has advanced features,” say: “Struggling to keep track of tasks? Our software simplifies project management so you can focus on what matters.” 6. Strong Call-to-Actions (CTAs) Without Pressure A well-crafted CTA guides customers without sounding pushy. Instead of “Buy now before it’s too late!”, say:✅ “Start your free trial today and see the difference.”✅ “Get a personalized strategy—contact us now!” 🚀 Need high-converting CTAs? Our Google Ads services create persuasive ad copy that converts! 7. Educational Content That Positions You as an Authority Trust is built when you provide value without always selling. Educational content like blogs, guides, and FAQs:✔️ Showcase your expertise✔️ Help customers make informed decisions✔️ Position your brand as a trusted resource Want expert-written content? Our SEO blog writing services help you rank higher and gain customer trust. Final Thoughts Building customer trust is not about flashy marketing—it’s about clear, honest, and valuable communication. Well-written copy reassures customers, strengthens relationships, and boosts brand loyalty. 🚀 Ready to build trust with expert copywriting? Contact Social Media Max today!
How Do I Measure the Success of My Copywriting Efforts?
Why Measuring Copywriting Success Matters Great copywriting isn’t just about writing compelling words—it’s about driving results. But how do you know if your copy is effective? Tracking key metrics helps you understand what’s working, what needs improvement, and how to optimize for better performance. Want high-performing copy? Check out our content writing services to boost conversions and engagement! Key Metrics to Measure Copywriting Success 1. Conversion Rate: Turning Readers into Customers One of the most critical indicators of successful copywriting is conversion rate. This tells you how many people take action after reading your content, such as:✔️ Making a purchase✔️ Signing up for a newsletter✔️ Downloading a free resource 🔹 How to Measure: Use Google Analytics or CRM tools to track the percentage of visitors who complete a desired action. 2. Click-Through Rate (CTR): Measuring Engagement Your copy is only effective if people act on it. CTR measures how many users click on links, buttons, or CTAs in your copy. 🔹 How to Measure: 🚀 Want to improve CTR? Our Google Ads services can help optimize your ad copy! 3. Bounce Rate: Are Visitors Staying or Leaving? A high bounce rate means visitors leave your site without interacting further. If your copy doesn’t hold their attention, it might need better structure, clarity, or relevance. 🔹 How to Measure: Use Google Analytics to see if users exit quickly or explore other pages. 4. Time on Page: Are Readers Engaged? Engaging copy keeps visitors on your page longer. If your time-on-page metric is low, your content may not be compelling or relevant enough. 🔹 How to Improve:✅ Use short paragraphs & subheadings for readability✅ Add storytelling to create an emotional connection✅ Include internal links to keep visitors engaged (like our SEO services) 5. Email Open & Response Rates If your email subject lines and body copy are effective, more people will open and engage with your emails. 🔹 How to Measure: 🚀 Need better email copy? Our email marketing services can help! 6. SEO Rankings: How Well Does Your Copy Rank? SEO copywriting should boost your rankings on search engines. If your copy isn’t ranking, you might need to improve keyword usage, meta descriptions, and readability. 🔹 How to Measure: 💡 Want SEO-optimized copy? Our SEO content writing services can help you rank higher! 7. Customer Feedback & Testimonials Sometimes, direct customer feedback is the best way to measure copywriting success. Reviews, testimonials, and social media engagement show if your message is resonating with your audience. 🔹 How to Collect Feedback: Final Thoughts: Track, Optimize, and Improve Measuring your copy’s success isn’t a one-time task—it’s an ongoing process. By tracking these key metrics, you can refine your copy for better engagement, higher conversions, and improved SEO rankings. 🚀 Want expert copy that drives results? Contact Social Media Max today for high-impact content that converts!