Introduction
Here’s the twist… you don’t need to spend hundreds or thousands on SEO tools to start ranking on Google.
Most business owners don’t realise that powerful, free tools exist to help them research keywords, track rankings, optimise content, and audit their websites the same tools pros use daily.
Your competitors might already be using these tools, capturing traffic and leads while you’re spending money unnecessarily.
Let’s fix that without spending a penny.
What Are Free SEO Tools?
Free SEO tools are platforms that help you monitor, improve, and grow your website’s search visibility all without premium subscriptions.
They help with:
- Keyword research
- Content optimisation
- Backlink analysis
- Website audits
- Rank tracking
Even professional agencies start with these before scaling up.
Top Free SEO Tools to Boost Your Rankings
1. Google Search Console
Track your website’s performance in Google, find queries, clicks, impressions, indexing issues, and Core Web Vitals.
2. Google Analytics
Understand traffic sources, user behaviour, and which pages convert.
3. Google PageSpeed Insights
Measure page load speed and Core Web Vitals to improve user experience.
4. Google Keyword Planner
Discover keyword ideas and search volumes for content planning.
5. Answer The Public (Free Version)
Generate question-based keyword ideas based on real user searches.
6. Ubersuggest (Free Tier)
Get keyword suggestions, content ideas, and basic backlink insights.
7. Bing Webmaster Tools
Monitor crawl data, SEO reports, and keyword insights for Bing search.
8. Screaming Frog SEO (Free, up to 500 URLs)
Crawl your website to detect broken links, duplicate content, and missing tags.
9. Moz Link Explorer (Free)
Check backlinks and domain authority for competitive analysis.
10. Yoast SEO (Free Plugin)
Optimise WordPress pages for SEO with content analysis and meta optimisation.
11. Rank Math (Free Plugin)
WordPress plugin with advanced SEO tools, schema markup, and sitemap management.
12. Keyword Surfer (Chrome Extension)
View search volumes and related keywords directly in Google search results.
5 Benefits → Pain Points
- Save money → No more expensive subscriptions
- Grow organic traffic → No more relying on paid ads
- Understand your website → No more guesswork
- Get actionable insights → No more blind SEO decisions
- Outrank competitors → No more losing clicks
Mastering these free tools gives you a professional SEO advantage without spending a dime.
Secrets Your Competitors Don’t Want You to Know
Most small businesses ignore free tools, assuming they are low-value.
Smart brands:
- Track performance with Google Search Console
- Plan content using Answer The Public
- Audit pages with PageSpeed Insights + Screaming Frog
- Analyse backlinks using Moz Link Explorer
These free tools provide a complete SEO strategy foundation if you know how to use them effectively.
How to Use These Tools Together (Step-by-Step)
- Audit your website: Google Search Console + Screaming Frog
- Research keywords: Google Keyword Planner + Answer The Public + Keyword Surfer
- Optimise pages: Yoast SEO or Rank Math
- Track performance: Google Search Console + Analytics
- Improve speed & UX: Google PageSpeed Insights
Final Thoughts
Before using free SEO tools:
Your SEO strategy is unclear and slow.
After mastering free SEO tools:
You make confident decisions, optimise content, and increase traffic all without paying a penny.
👉 Ready to boost your SEO even further with professional support? Contact Social Media Max today.
Don’t wait your competitors won’t.