In today’s digital world, SEO (Search Engine Optimization) is crucial for any business wanting to succeed online. But what exactly is SEO? In simple terms, SEO is the process of optimizing your website to rank higher on search engine results pages (SERPs), like Google. The better your website ranks, the more visible it becomes to potential customers.
So, how does SEO work? It all comes down to search engines using complex algorithms to determine which websites are most relevant to users’ search queries. By optimizing your site with keywords, high-quality content, and good technical practices, you can make your site more attractive to these algorithms.
In practice, SEO involves a mix of on-page optimization (like improving your website’s content and structure) and off-page optimization (like building backlinks). When done right, SEO can drive more organic traffic to your site, helping your business grow.