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What Are Internal Links? A Guide to Boosting Your SEO

INTRODUCTION

Here’s the twist…
Most websites already have hundreds of pages but Google only ranks a few.

Why?

Because Google can’t find or understand the rest.

Internal links tell Google where to go, what matters, and how your website fits together.

Let’s unlock the power hiding inside your own website.

What Are Internal Links?

Internal links are links from one page on your website to another page on the same website.

They help:

  • Google crawl your site
  • Users navigate
  • Pages pass SEO power

Think of them as digital roads inside your website.

Key Questions People Ask

Do internal links help SEO?

Yes they distribute ranking power and help Google index pages faster.

How many internal links should a page have?

Enough to be helpful not spammy.

What anchor text should I use?

Descriptive words, not “click here”.

Can internal links improve conversions?

Yes they guide visitors to service pages.

5 Benefits & Pain Points

BenefitPain Point It Solves
Better Google crawlingPages not indexed
Higher rankingsWeak SEO
Lower bounce rateVisitors leave
More page viewsLow engagement
More conversionsLost sales

Internal Linking

FeatureAdvantageBenefit
Contextual linksGoogle understands contentHigher rankings
SEO silosStrong structureTopical authority
Anchor textKeyword relevanceBetter visibility
Navigation linksBetter UXMore leads

This is a core part of seo-services at Social Media Max.

The #1 Mistake Businesses Make

Linking everything to the homepage.

You should push authority to:

  • Service pages
  • Blog posts
  • Conversion pages

How to Use Internal Links Correctly

  • Link from high-traffic pages
  • Use keyword-rich anchors
  • Connect related topics
  • Add links naturally

Final Thoughts + Call to Action

Before: Google misses your best pages.
After: Google understands and ranks them.

👉 Ready to optimise your website with smart Internal Linking? Contact Social Media Max today.
Don’t wait your competitors won’t.

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Based in West Yorkshire, Social Media Max offers affordable printing and digital marketing solutions for small businesses. From eye-catching business cards and flyers to effective social media campaigns, we help you boost your brand visibility and drive real results.

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