Keyword research is the foundation of SEO success. If you want your website to rank higher on Google, drive organic traffic, and attract the right audience, you need the best tools to find high-ranking and low-competition keywords. Here are the top keyword research tools that every marketer should use.
1. Google Keyword Planner (Free & Reliable)
Best for: Finding keywords for Google Ads & SEO
Google Keyword Planner is a free tool from Google that helps you find search volume, competition level, and keyword suggestions. It’s perfect for beginners and paid ad campaigns.
✔️ Features:
- Shows search volume and competition level
- Suggests related keywords
- Provides cost-per-click (CPC) for PPC campaigns
👉 Pro Tip: Use Google Keyword Planner to get a list of high-traffic keywords, then analyze their competition using other SEO tools.
2. Ahrefs Keyword Explorer (Powerful for SEO Pros)
Best for: Advanced keyword research and competitor analysis
Ahrefs is a top-tier SEO tool that gives deep insights into keywords, their difficulty, and ranking potential.
✔️ Features:
- Finds thousands of keyword ideas
- Shows keyword difficulty (KD) score
- Provides click-through rate (CTR) analysis
- Tracks competitor keywords
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3. SEMrush Keyword Magic Tool (Best for Competitive Analysis)
Best for: Finding long-tail keywords and tracking competitor rankings
SEMrush is a comprehensive SEO tool that offers detailed keyword insights, including search trends and ranking difficulty.
✔️ Features:
- Shows keyword intent (Informational, Transactional, Navigational)
- Finds long-tail keyword suggestions
- Analyzes competitor keywords
- Tracks search trends over time
4. Ubersuggest (Great for Beginners & Content Ideas)
Best for: Finding low-competition keywords and content ideas
Ubersuggest is a budget-friendly SEO tool created by Neil Patel. It provides keyword insights along with content ideas and backlink data.
✔️ Features:
- Suggests low-competition keywords
- Shows domain authority (DA) for top-ranking sites
- Provides SEO difficulty score
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5. Moz Keyword Explorer (Best for SEO Metrics & SERP Analysis)
Best for: SEO beginners and advanced marketers looking for keyword difficulty scores and SERP analysis
Moz is known for its Domain Authority (DA) metric, and its Keyword Explorer provides keyword priority scores to help you find the best keywords to target.
✔️ Features:
- Finds high-ranking keyword opportunities
- Shows keyword difficulty and priority score
- Tracks SERP features like Featured Snippets and People Also Ask
6. AnswerThePublic (Best for Finding Question-Based Keywords)
Best for: Content creators & bloggers who need question-based keywords
This tool helps you discover what people are searching for by generating question-based keywords. It’s perfect for FAQs, blog topics, and featured snippets.
✔️ Features:
- Finds question-based and long-tail keywords
- Helps with blog topic ideas
- Perfect for voice search optimization
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7. KeywordTool.io (Best for YouTube, Amazon & Social Media SEO)
Best for: Finding keywords for Google, YouTube, Amazon, and social media
If you’re optimizing content for YouTube videos, Amazon products, or social media, KeywordTool.io is a must-have.
✔️ Features:
- Finds keywords for Google, YouTube, Bing, and Amazon
- Generates long-tail keyword ideas
- Perfect for eCommerce SEO
8. Serpstat (All-in-One SEO Platform)
Best for: Keyword tracking, backlink analysis, and site audits
Serpstat is an affordable alternative to Ahrefs and SEMrush, offering keyword research, SEO audits, and competitor analysis.
✔️ Features:
- Tracks keyword rankings
- Analyzes backlinks and domain authority
- Finds top-performing pages of competitors
How to Choose the Right Keyword Research Tool?
Each tool has its strengths, so choose based on your needs:
✅ For Beginners: Google Keyword Planner & Ubersuggest
✅ For Competitor Analysis: SEMrush & Ahrefs
✅ For Content Planning: AnswerThePublic & Moz
✅ For YouTube & Amazon: KeywordTool.io
✅ For Budget Users: Serpstat
🚀 Need Help Finding the Right Keywords?
At Social Media Max, we help businesses with SEO keyword research, content optimization, and ranking strategies.
📞 Call us at 0161 399 3517
📩 Email us at Syed_66@hotmail.com
🌍 Visit: Social Media Max