Introduction

If you run a small business, takeaway, salon, real estate agency, or event service, you’ve probably heard the term “flyer.” But many people still feel confused about what a flyer actually is, what size it comes in, and how it’s different from a leaflet. The biggest problem? Businesses waste money on the wrong type of printed marketing because they don’t understand their options.

This guide gives you a clear, simple, expert breakdown of what a flyer is, why it matters, and how to use flyers to boost your marketing results without overspending.

By the end, you’ll know exactly which flyer size, paper, and design style to choose and how to get high-quality flyer printing in the UK.

What Is a Flyer in Printing?

A flyer is a single-page printed marketing sheet designed to quickly promote a product, service, offer, or event. In printing, flyers are usually produced in A5 or A6 size, on 130gsm–250gsm paper, and are perfect for mass distribution.

Flyers are used for fast, affordable marketing where the main goal is visibility, footfall, and awareness.

Common uses include:

• Local promotions
• Event announcements
• Takeaway offers
• Salon or barbershop deals
• Real estate property listings
• Launch offers
• Door-to-door marketing

When customers ask “What does a flyer look like?”, the simple answer is:
A compact printed sheet designed to catch attention and deliver your message instantly.

Key Questions People Ask About Flyers

Are flyers and leaflets the same?

Not exactly. Flyers are usually basic, single-page promotional sheets. Leaflets can be more detailed and often use higher-quality paper.

What size are flyers?

The most popular flyer sizes in the UK are:

• A5 (148 × 210 mm)
• A6 (105 × 148 mm)
• DL (99 × 210 mm)

What paper is best for flyers?

For professional marketing:

• 150gsm silk
• 170gsm gloss
• 250gsm premium

For cheap mass distribution:

• 130gsm silk or gloss

Are flyers good for UK local marketing?

Yes. Flyers remain one of the most cost-effective tools for local advertising, especially for takeaways, salons, real estate, cleaning services, and events.

How many flyers should a small business print?

Most businesses start with 500–5000 flyers depending on their marketing area and frequency.

Benefits of Flyers (Features, Advantages, Benefits)

Feature: Low printing cost

Advantage: Easy to print in large quantities
Benefit: You reach more customers without overspending

Feature: Clear, simple layout

Advantage: Fast communication
Benefit: Customers instantly understand your offer

Feature: Multiple paper sizes

Advantage: Flexible for any industry
Benefit: You can choose the perfect format for events, menus, or promotions

Why Flyers Still Work in 2026

Before: Your business relies only on social media or word of mouth
After: Your brand reaches hundreds of new customers weekly with physical marketing
Bridge: Flyers give you a tangible presence that digital ads alone cannot provide

Common Mistakes to Avoid

Using the wrong size

A6 flyers are cheap but too small for detailed menus or real estate listings.

Overloading text

Customers scan flyers in 3–5 seconds. Keep your message simple.

Cheap paper for premium services

A luxury salon or real estate agent should never use thin paper. It reduces perceived value.

Not adding a call to action

Make sure your flyer tells people exactly what to do next:
Call, visit, order online, or scan a QR code.

Bad alignment, blurry photos, or too many colours

Consistency equals professionalism.

How to Choose the Best Flyer for Your Business

1. Choose the right size

• A6 for quick promos
• A5 for standard marketing
• DL for menus or price lists

2. Choose your paper wisely

• 130–170gsm for mass marketing
• 250gsm for premium brand image

3. Keep design simple and bold

Use one headline, one offer, one image, and one call to action.

4. Print from a trusted UK printer

For smooth ordering, fast delivery, and quality results, choose a local provider like Social Media Max, offering reliable flyer and leaflet printing in the UK. You can explore options on their Flyers & Leaflets page, which helps you choose the right material and order size for your campaign.

Final Thoughts

Flyers are one of the simplest yet most powerful marketing tools for any business. From takeaways and salons to estate agents and local services, a well-designed flyer can increase footfall, drive enquiries, and boost sales almost instantly.

If you want expert-quality printing, visit Social Media Max’s flyer printing page to explore paper types, quantities, and pricing options. You can also reach out to get personalised guidance on the best flyer for your marketing goals.