Introduction
You can have the best design in the world
But if your brochure feels thin, flimsy, or cheap customers notice.
And they judge.
What most business owners don’t realise is that paper choice directly affects how professional your business looks.
Here’s the twist
Customers often decide if you’re “premium” or “budget” before they even read a single word.
If you choose the wrong paper, your competitor instantly looks more credible.
Let’s break down exactly what paper is used for trifold brochures and how to choose the right one.
What Is the Best Paper for Trifold Brochures?
Trifold brochures are typically printed on:
- 130gsm – 170gsm (lightweight)
- 170gsm – 250gsm (professional standard)
The most common professional choice?
👉 170gsm silk or gloss
It folds neatly, feels sturdy, and holds colour beautifully.
Understanding GSM (Paper Weight)
GSM stands for grams per square metre.
Higher GSM = thicker paper.
Here’s a quick comparison:
| GSM | Feel | Best For |
|---|---|---|
| 130gsm | Light | Mass distribution |
| 150gsm | Medium-light | Budget campaigns |
| 170gsm | Professional | Most business brochures |
| 200–250gsm | Premium | High-end brands |
The #1 mistake?
Going too thick.
Paper above 250gsm can crack on folds unless professionally creased.
Gloss, Silk, or Matte? Which Looks Best?
1️⃣ Gloss Paper
- Shiny finish
- Vibrant colours
- Eye-catching
Best for: Restaurants, beauty, retail.
2️⃣ Silk Paper (Most Popular)
- Smooth, semi-matte finish
- Professional look
- Easy to read
Best for: Corporate businesses, services, consultants.
This is what most professional brands choose.
3️⃣ Matte Paper
- Non-reflective
- Elegant appearance
- Softer colour reproduction
Best for: Minimalist or luxury branding.
Here’s What Most Businesses Don’t Realise
Paper finish changes perceived value.
| Cheap Feel | Premium Feel |
|---|---|
| Thin paper | 170–250gsm |
| No finish | Silk or gloss |
| Dull colours | Vibrant print |
Print quality influences trust more than people admit.
If your brochure feels disposable, so does your brand.
5 Benefits of Choosing the Right Paper
- Thicker feel → Stops customers assuming you’re low quality
- Silk/gloss finish → Enhances colour vibrancy
- Proper creasing → Prevents cracking on folds
- Professional weight → Improves brand authority
- Durable stock → Lasts longer in customer hands
Paper is not just material.
It’s psychology.
Common Mistakes to Avoid
- ❌ Choosing the cheapest option
- ❌ Using card that’s too thick to fold properly
- ❌ Printing without professional creasing
- ❌ Ignoring finish type
- ❌ Overlooking colour vibrancy
The #1 mistake?
Thinking paper doesn’t matter.
It matters more than you think.
How to Choose the Right Paper for Your Business
Ask yourself:
- Is my brand budget-friendly or premium?
- Will customers keep this brochure long-term?
- Do I want bold colours or subtle tones?
- Am I distributing by hand or mailing?
For most local businesses, 170gsm silk is the safe, professional choice.
If you’re aiming for luxury impact, 200–250gsm silk with proper creasing creates strong authority.
If you’re unsure, our guide on How to Make a Trifold Look Good explains how paper and layout work together.
You can also explore our Professional Leaflet Printing Services to see finish options available.
Final Thoughts: Your Paper Choice Is a Silent Sales Signal
Before a customer reads your message
They feel your brochure.
That feeling shapes perception instantly.
Thin paper says “budget.”
Quality stock says “professional.”
And perception drives buying decisions.
👉 Ready to grow your business with high-quality brochure printing? Contact Social Media Max today.
Don’t wait your competitors won’t.