Introduction Small Numbers, Big Impact
At first glance, 70 GSM and 75 GSM feel almost the same.
So why do printers and professional brands care?
Here’s the twist most people don’t realise:
💡 That extra 5 GSM can change how your brand feels in someone’s hand.
While many businesses choose paper blindly, your competitor might already be using slightly better paper to look more professional.
What Does GSM Mean in Printing?
GSM stands for grams per square metre it measures paper weight and thickness.
In simple terms:
- Lower GSM = thinner, lighter paper
- Higher GSM = thicker, stronger paper
70–75 GSM is considered lightweight paper, commonly used for:
- Letterheads
- Flyers
- Office documents
But even small differences affect quality perception.
Key Questions People Ask About 70 GSM vs 75 GSM
1. Is 75 GSM better than 70 GSM?
👉 Yes, slightly, but noticeably.
75 GSM:
✔ Feels firmer
✔ Handles ink better
✔ Looks more professional
That extra thickness reduces ink bleed and paper curl.
2. Does higher GSM mean better quality?
Most of the time, yes.
Higher GSM paper:
✔ Feels stronger
✔ Lasts longer
✔ Looks more premium
This triggers familiarity bias people trust materials that feel solid.
3. Is 70 GSM too thin for printing?
70 GSM works, but:
❌ Feels basic
❌ Can wrinkle easily
❌ Shows ink through more
It’s fine for internal use, but not ideal for branding.
70 GSM vs 75 GSM
| Feature | 70 GSM | 75 GSM | Business Benefit |
|---|---|---|---|
| Thickness | Thin | Slightly thicker | Better handling |
| Durability | Basic | Improved | Longer lifespan |
| Print quality | Acceptable | Sharper | Cleaner branding |
| Professional feel | Low | Higher | Better first impression |
Feature → Advantage → Benefit
Higher GSM → Less transparency → More professional look
5 Benefits & Pain Points (Benefit → Pain Point)
- 75 GSM feels firmer → avoids cheap perception
- Better ink control → avoids bleed-through
- More durability → avoids quick damage
- Improved handling → avoids curling
- 70 GSM saves cost → risks weak branding
That tiny GSM difference can quietly affect how your brand is judged.
Secrets Your Competitors Don’t Want You to Know
- Customers feel quality before they read content
- Thin paper subconsciously lowers trust
- Better paper reduces reprints and waste
For branding materials like business cards, flyers, or brochures, paper choice is non-negotiable.
If you want professionally printed materials that feel right, explore Social Media Max’s premium business card printing here:
👉 https://socialmediamax.co.uk/product/business-cards/
If you wait, your competitor might already be upgrading.
Mistakes to Avoid When Choosing GSM
❌ Choosing paper only by price
❌ Ignoring how ink behaves
❌ Using thin paper for client-facing materials
❌ Assuming customers won’t notice
They always notice even if they don’t say it.
How to Choose Between 70 GSM and 75 GSM
Choose 70 GSM if:
✔ Internal office use
✔ Short-term documents
✔ Budget-focused printing
Choose 75 GSM if:
✔ Client-facing materials
✔ Professional documents
✔ Brand perception matters
Rule of thumb:
👉 If it represents your business, choose the higher GSM.
Final Thoughts + Call to Action
Before
- Paper feels thin
- Branding feels basic
- First impressions suffer
After
- Slightly thicker paper
- More professional feel
- Stronger brand confidence
👉 Want your printed materials to feel professional, not flimsy?
👉 Choose premium printing with Social Media Max today:
👉 https://socialmediamax.co.uk/product/business-cards/
Don’t wait — your competitors won’t.