A/B testing (also called split testing) is a great way to see which title tags bring in more clicks and traffic from Google. Instead of guessing, you test two different versions and compare the results. The goal? Find the best title that makes people click on your website.
Why A/B Testing Your Title Tags is Important
✅ Helps increase click-through rate (CTR)
✅ Improves Google rankings over time
✅ Gives real data on what works best
✅ Helps you write better, more engaging titles
How to A/B Test Your Title Tags
1. Choose a Page to Test
Start with an important page—your homepage, a service page, or a blog post that gets good traffic but could improve.
2. Create Two Different Title Tags
Come up with two versions of your title tag. One can be keyword-focused, while the other can be more engaging or creative.
🔹 Example:
👉 Version A: “Best Digital Marketing Strategies | Social Media Max”
👉 Version B: “Boost Your Business with These Digital Marketing Tips!”
3. Track the Performance
Use Google Search Console or an SEO tool like Ahrefs or SEMrush to check:
✔ Click-through rate (CTR)
✔ Search rankings
✔ Number of clicks
4. Wait & Compare Results
Run the test for 2-4 weeks to get accurate results. Then, compare which title performed better. If one got more clicks, use that as your final title!
5. Keep Testing & Improving
A/B testing isn’t a one-time thing. Keep testing new title tags to improve your website’s CTR and SEO over time.
Need Help With SEO & A/B Testing?
At Social Media Max, we help businesses rank higher and get more clicks with expert SEO strategies. Want to optimize your website? Let’s talk!
📞 Call us: 0161 399 3517
📧 Email: Syed_66@hotmail.com
🌐 Visit: Social Media Max