Google Discover is a powerful tool that helps users find content without the need to search for it directly. It provides personalized content recommendations based on a user’s interests, search history, and location, which makes it a valuable source of organic traffic for websites. Optimizing for Google Discover can significantly increase your content’s visibility and engagement. This blog will guide you on how to optimize your website for Google Discover and attract more visitors.
What is Google Discover?
Google Discover is a personalized content feed available on mobile devices via the Google app or on the mobile version of the Google homepage. It curates articles, videos, and other content based on a user’s browsing behavior, interests, and interactions with Google services. Unlike traditional search, users don’t need to type a query to find content; Google Discover shows relevant information proactively.
Why Should You Care About Google Discover?
Optimizing for Google Discover can lead to massive boosts in traffic because:
- High Traffic Potential: Google Discover serves content to millions of users daily, which means you can reach a broad audience.
- Targeted Audience: The content in Google Discover is personalized, so it’s shown to users who are likely to be interested in your topics.
- Brand Visibility: Being featured on Google Discover improves your brand’s visibility and helps build long-term recognition.
How to Optimize Your Content for Google Discover
- Create High-Quality, Engaging Content
Google Discover prioritizes content that provides value and keeps users engaged. High-quality articles, videos, and images perform well in Discover. Focus on content that is:- Informative and provides a unique perspectiveVisually appealing with images and videosFresh and up-to-date
- Use High-Quality, Large Images
Visuals play a crucial role in Google Discover. Use high-quality, large images (minimum 1200px wide) to make your content visually appealing. Google recommends using images that are directly related to the content and avoid using logos or thumbnails as primary images. - Keep Your Content Fresh and Updated
Google Discover favors fresh content. Regularly update your old posts with new information to keep them relevant. Additionally, stay on top of trends and create timely, newsworthy content that matches current user interests.To explore how fresh content can benefit your SEO strategy, visit our SEO Services page. - Optimize for E-A-T (Expertise, Authoritativeness, Trustworthiness)
Google Discover rewards content from sources that demonstrate expertise, authoritativeness, and trustworthiness (E-A-T). This is particularly important for content in fields like health, finance, and legal advice. Ensure your content is accurate, cites reputable sources, and is written by or attributed to experts in the field. - Use Structured Data (Schema Markup)
Structured data, such as schema markup, helps Google better understand your content and present it more effectively in Discover. Use schema to mark up key elements of your page, such as articles, videos, and FAQs, to enhance your chances of appearing in the feed. - Improve Mobile-Friendliness and Page Speed
Google Discover is available on mobile devices, so optimizing your website for mobile is crucial. Ensure that your website is mobile-friendly with fast loading times. Compress images, minimize code, and use a content delivery network (CDN) to improve page speed.For more tips on improving mobile SEO, check out our guide on Mobile SEO. - Write Evergreen Content
While timely content works well, evergreen content can continue to bring traffic long after it’s published. Topics that remain relevant over time, such as how-to guides and best practices, have a longer lifespan in Google Discover.
The Role of Keywords in Google Discover
Unlike traditional SEO, Google Discover doesn’t rely on keywords as heavily. Instead, it focuses on understanding user interests and surfacing content based on topics they have engaged with before. However, using relevant keywords can still help your content rank well, particularly when it comes to on-page optimization and structured data.
Tracking Your Google Discover Traffic
You can track your website’s performance in Google Discover through Google Search Console. Under the Performance tab, there’s a specific section for Discover where you can see impressions, clicks, and average position data for content surfaced in the feed.
Conclusion
Optimizing for Google Discover requires a combination of high-quality content, large visuals, and mobile optimization. By following these steps, you can increase your chances of appearing in the Google Discover feed and driving more traffic to your site. Start by ensuring your website meets Google’s guidelines for content quality, mobile performance, and user engagement.
If you need assistance optimizing your content for Google Discover or improving your SEO strategy, Social Media Max is here to help. Contact us today at 0161 399 3517 or email us at Syed_66@hotmail.com for a free consultation.