Meta tags help Google and other search engines understand what your website is about. They also affect how your site appears in search results and on social media. Writing good meta tags can help you get more visitors and improve your ranking. Here’s how to do it right.
1. Create a Strong Meta Title
Your meta title is the first thing people see on Google. It should be short, clear, and include your main keyword.
✅ Tips:
- Keep it 50-60 characters long
- Use simple, easy-to-read words
- Include your main keyword at the beginning
Example:
❌ Home | ABC Marketing
✅ ABC Marketing – Expert SEO & Digital Marketing Services
2. Write an Engaging Meta Description
The meta description is a short summary of your page. A good description can make more people click on your website.
✅ Tips:
- Keep it 140-160 characters
- Use action words (like “Get,” “Discover,” “Learn”)
- Add a call to action (CTA)
Example:
❌ We offer digital marketing services.
✅ Want more website traffic? Our expert SEO and marketing team can help. Contact us today!
3. Use Relevant Meta Keywords (Optional)
Google doesn’t use meta keywords for ranking anymore, but some search engines still do. You can add 3-5 keywords separated by commas.
Example:
htmlCopyEdit<meta name="keywords" content="SEO services, digital marketing, social media marketing">
4. Make Sure Your Website Looks Good on Social Media
When someone shares your homepage, special tags decide how it appears on Facebook, Twitter, and LinkedIn.
✅ Example Tags for Social Media:
htmlCopyEdit<meta property="og:title" content="ABC Marketing – Digital Growth Experts">
<meta property="og:description" content="Want more leads? Our expert SEO & digital marketing team can help.">
<meta property="og:image" content="https://yourwebsite.com/logo.jpg">
<meta property="og:url" content="https://yourwebsite.com">
5. Use Unique Meta Tags for Every Page
Don’t copy the same meta tags for all pages. Each page should have its own title and description to help search engines understand your content better.
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